In a significant step towards shaping the future of Barbados’ tourism industry, Minister of Tourism and International Transport, Ian Gooding-Edghill, yesterday launched the All About Tourism Schools’ Awareness Programme, at the Lawrence T. Gay Memorial School.
Mr. Gooding-Edghill said the programme aims to engage young students in understanding the vital role tourism plays in the island’s economy and culture, and is intended to inspire curiosity and foster a deeper appreciation of tourism.
The Minister also emphasised the long-term vision behind the initiative. “This programme is important because as we look to the future, we want every child to understand that tourism is a key part of the economy, and it’s also a way to celebrate and preserve our history, our environment, and our way of life,” he stated.
He added that the programme will provide students with the opportunity to explore various career paths in the tourism industry, as well as highlight how individuals can begin in entry-level positions and progress to managerial roles, which emphasises the potential for young people to develop valuable skills and build successful careers within the tourism sector.
Speaking at the launch, Chief Product Development Officer at the Barbados Tourism Marketing Inc., Marsha Alleyne, stressed the importance of engaging young people from an early age.
“The tourism sector requires qualified individuals with the necessary knowledge, skills, and competencies to lead and transform it. Therefore, it has become critical to shorten this great gap by promoting tourism within education, starting with our primary schools,” she said.
Ms. Alleyne said the programme will be delivered in two 45-minute sessions, and at the end, students will be able to identify the benefits of tourism, the purpose of travel, key destinations, source markets, modes of transportation, careers in tourism, and business opportunities within the tourism landscape.
She disclosed that as the programme evolves, a “train-the-trainer” module will be introduced, which will allow teachers to deliver these lessons independently and ensure the initiative’s sustainability.
“We must recognise that a significant component of our human capital is the youth of our nation…. So, I invite each of you to fully participate in this programme, ask questions, explore, and let your creativity shine. Your enthusiasm is key to making this programme a success,” Ms. Alleyne said.
She added that with this commitment to engaging young minds, the programme aims to foster a new generation of tourism advocates and professionals in Barbados.
The programme is expected to reach 79 primary schools across the island by 2026, and will be introduced to children, aged seven to 10. It is intended to be both fun and interactive, and will incorporate various engaging activities, such as field trips, games, and creative projects. (PR/GIS)
Caption: (Back row, left to right) – Chief Product Development Officer, Barbados Tourism Marketing Inc. (BTMI), Marsha Alleyne; BTMI Chairman, Shelly Williams; Minister of Tourism, Ian Gooding-Edghill; BTMI CEO, Andrea Franklin; and Principal of the Lawrence T. Gay Memorial School, Brent Blackett, pose with students at the launch of the All About Tourism Schools’ Awareness Programme