The BWU Co-operative Credit Union Ltd. (BWUCCUL), one of Barbados’ leading and most respected credit unions, is now AffinityPlus Credit Union (AffinityPlus). News of the change came as the credit union, which was formed in July 1983 to provide financial products and services to members of the Barbados Workers’ Union (BWU), unveiled its fresh, new look and returned to its historic headquarters on Fairchild Street, Bridgetown after approximately 4 years.
Valerie Hope, the Marketing Manager of AffinityPlus, said that while the Credit Union’s core purpose – to improve the quality of life of its members – has remained consistent, in many ways, the Credit Union has evolved how it fulfils its purpose. Over the years, the Credit Union has diversified its range of financial products and services, built a robust digital footprint to make it easier for members to do business with the organization, and made its financial products and services more accessible to a broader cross-section of Barbadians in various stages of their life journeys.
According to Hope, the Credit Union uncovered insights into the brand’s strengths and competitive advantages through extensive research. Moving forward, the organization will be laser-focused on fortifying these strengths and launching initiatives that differentiate the Credit Union as a brand. “This means we will be more strategic and creative in our sales and marketing initiatives, speaking directly to our target members – the individuals, families and businesses that value our brand characteristics. This new approach calls for repositioning our brand in the minds of our members and prospective members, so we become their first choice for the financial solutions they seek. It also influenced us to update our visual and overall brand messages to potential members. Our new name and visual identity are now more distinctive, modern, and better aligned with our purpose.
She further added “We are also happy that our brand launch has coincided with the return of our Bridgetown operations to our upgraded facilities at the Walcott Brooks Building in Fairchild Street. As the former offices of the late National Heroes, Sir Grantley Adams, Sir Hugh Springer and Sir Frank Walcott, and the original home of the Barbados Workers Union, this building holds a lot of history for Barbados and needed to be restored as a national landmark. It will also add to the revitalization of this section of Bridgetown.”
With respect to the name change, Hope said that the Credit Union’s new name reflects its DNA as an organization. She explained that “Affinity” means “a feeling of closeness and understanding someone has for another person or entity because of similar qualities, ideas, or interests. “This part of our name,” she said “, speaks to our focus on service delivery, empathy, responsiveness and community, which are all key characteristics of our DNA as a company and critical to achieving and holding on to our desired brand positioning. It also pays homage to our roots in the Barbados Workers Union and the concept of solidarity. She added that “the inclusion of the word ‘Plus’ in our name is a bold proclamation that when you are a member of AffinityPlus, you will experience a distinct advantage, as our products and services provide additional value to your life.”
Hope also noted, “Even though we have changed our name, we will continue to honour our heritage and roots in the Barbados Workers’ Union, as this organization was instrumental in establishing our Credit Union.
AffinityPlus Credit Union has over 31,500 members and over BDS$200 million in assets under management and growing.
COURTESY GARAGE INTRODUCES HYUNDAI GREEN MOBILITY FLEET
As Barbados moves towards the United Nations Sustainable Development Goals (SDG,) members and friends of BIBA, the Association for Global Business, recently had a first hand look at the new Hyundai electric and hybrid vehicles as Courtesy Garage unveiled its Green Mobility Fleet.
The new 2025 Santa Fe and Tucson models were unveiled by officials of Courtesy and BIBA – President, Marlon Yarde and Executive Director, Carmel Haynes; along with Allan Bayne, CEO of the Automotive Division of the Goddard Group and Andrez Greene, General Manager of Courtesy Garage, while the Ioniq 5 and Kona electric and hybrid vehicles were on display on arrival at the Mahogany Ridge event.
Allan Bayne and Carmel Haynes unveil the new Hyundai Tucson
In welcoming guests to the event, General Manager Andrez Greene, stated that the launch marked the 103-year-old company’s move into a new sustainable chapter that aligned with the island’s visions of becoming a clean and resilient energy economy, that will support the National Energy Policy. He also explained that the Courtesy service team had undergone extensive training in EV Technology to ensure that clients were supported throughout their experience.
Some of the guests who attended the Launch of the Courtesy Hyundai Green Mobility Fleet
“Our skilled technicians are trained to work on these advanced hybrid systems, ensuring your Hyundai receives the expert care it deserves. From routine maintenance to any potential repairs covered under the vehicle or high-voltage component warranties, we have the tools, technology, and expertise to keep your vehicle running smoothly and efficiently for years to come” stated Scott Bentham, the Service Manager at Courtesy Garage as he reinforced the words of General Manager Greene.
Just before Hyundai Sales Manager Ryan Morris unveiled the new vehicles, he introduced the Sales Team of Lisa Boyce, Mechelle Clarke & Derek Harris to the audience and spoke about the Hyundai commitment to sustainable new energy and the company’s strategy for electrification.
He explained that as the 3rd largest car manufacturer in the world, Hyundai still intended to grow, aiming to sell 2 million EV’s per year globally by 2030. He stated that they intend to offer a full lineup of 21 EV Models by 2030 ranging from affordable to luxury and high-performance vehicles.
“This is a demonstration of what’s possible when the private sector aligns with the national development goals; and BIBA is proud to stand with Courtesy’s green initiative which reminds us of the power of partnerships in advancing sustainability” stated President of BIBA Marlon Yarde, as he welcomed all to the event. He urged the guests to make more conscious choices generally, ‘as we look to a low carbon future and we journey to a more resilient Barbados.’
In explaining the various conveniences which Courtesy had put in place for clients, Andrez Greene stated that with every EV purchase, Courtesy will provide a free home charger installation, “because charging should be easy, accessible and on your terms” he added. (PR/GIS)
EXPORT BARBADOS TO LAUNCH ITS EXPORT-IMPACT (EXIM) PROGRAMME
Export Barbados is set to roll out a comprehensive suite of support mechanisms with the focus on protecting gains, expanding exports and strengthening the sector.
Young Upcoming Executives Spend Time with Regional Executives
Eleven eager young men with aspirations to become executives or entrepreneurs when they grow up, had a unique opportunity recently when they visited and sat with the most senior executives at the regional head office of CIBC Caribbean.
The semi-finalists and finalists in the 2025 Mr. Executive Challenge had the opportunity to meet and ask questions of the members of the executive suite of the bank.
Mark St. Hill chats with the students as he welcomed them to the Job Shadow Day at the bank, to his left is Donna Wellington, Chief Country Management Officer.
The students, representing their respective secondary schools, met with Chief Executive Officer, Mark St. Hill; Chief Financial Officer, Carl Lewis; Chief Risk Officer, Patrick McKenna; Chief Auditor, Khadija Bourne; Chief Country Management Officer, Donna Wellington; Deputy Chief Information Officer, Infrastructure, Neil Matthews deputising for the Chief Information Officer Esan Peters; Managing Director, Transformation Governance and Control, Doug Williamson; and Head of Country Barbados, Kemar Polius.
The students engaging with Michelle Whitelaw – Director Personal and Business Banking as they visit the Warrens branch
St. Hill welcomed the young men to the bank, congratulating them on being a part of what he considered to be an excellent initiative, explaining that they had left a serious impression on him when they met at the entrepreneurship graduation ceremony a few weeks ago. He urged them to ‘Live your dreams and go for what you want to do.’ He congratulated all of them saying, “You have shown that you are a cut above the rest”
Kemar Polius, the bank’s new Head of Country for Barbados and Joseph Taitt-Small of Alleyne School engaged in active conversation just prior to lunch
The CEO said 70% of the bank’s workforce, and 50% of its leadership is female, noting “that is why it is important for the bank to be involved in programmes like this one, where males are encouraged to step up”.
The various executives also gave inspiring and reassuring words to the students, Donna Wellington explained that the day will serve to open their eyes to the many careers available to young men in the bank. She explained that while people normally think only of counting money in a branch, there are so many other careers in technology, marketing, risk, legal, human resources, and property management. She therefore urged them to “embrace, learn what you can, we want to open your eyes to what is possible.”
Barbados’ new Head of Country, Kemar Polius shared with the students that he never saw himself sitting in a board room like the one they were in, and working at this level in a bank, but he was given an opportunity which he grabbed with both hands and made the best of it. He encouraged them to do the same.
The general direction from the other Executives was for the young men to focus on what they wanted to do, examine every opportunity given and recognise that life is not a straight line.
Mark St. Hill chats with the students as he welcomed them to the Job Shadow Day at the bank, to his left is Donna Wellington, Chief Country Management Officer.
Neil Matthews, in addition to his post at the bank is also a Lieutenant Commander of the Barbados Defence Force and has been coopted to head the Cyber Security and Drone Units to help protect the country from cyber-attacks. He said that as a teenager, he never envisaged himself being in this position, but people recognised some value in him and pushed him to achieve and he has never stopped learning. He added that he would be back in ‘school’ to do a course from the following day.
Coordinator of the Mr Executive Challenge, Winston Cumberbatch, explained how the students reacted “For weeks they had been looking forward to the Job Shadow with great anticipation. However, none of them could have envisioned what actually took place. They were totally blown away by the level of interest, hospitality and inspiration that the CIBC Executives gave.”
Following that eventful meeting with the executives, the boys were taken on a tour of the bank’s departments where they were able to meet staff members who explained the duties and operations of their departments and answered many questions from the curious young men, as they sought to understand the areas and the opportunities there.
They visited the Treasury department, where the team explained the department that manages the bank’s financial resources – the cash in circulation, capital management on a regional level. This department is the one that makes sure there is cash available when and where it is needed. The young men quizzed this team on how they managed the foreign exchange with the amount of shopping that Barbadians do online with Amazon and Shein, and they also wanted to know if the bank had adopted AI as yet.
The Compliance team told them about the three areas under their portfolio – AML (Anti Money Laundering), Compliance and Advisory Sanctions. The next stop at HR (Human Resources) was where they had a chat with Jacintha Hinds, Officer, Human Resources, who shared her passion for HR and answered their many questions about qualifications and the issues that affect how people behave.
Other departments which the students enjoyed visiting were the Legal department, Corporate and Investment Banking, before they went on a tour of the Warrens branch across the street, following which they sat down to a sumptuous lunch with the executives in the company’s board room.
The afternoon session saw them visiting the Marketing, Communications, Engagement and Technology units before they left and headed home, full of information which they can now process for their own careers.
In wrapping up the session, Coordinator Winston Cumberbatch added “The operations knowledge imparted during the tour of the office and the bank, along with the questions that followed, made the occasion an educational engagement of the highest order, which could not have been possible in the classroom. As Coordinator, I am extremely grateful to CIBC Caribbean for going beyond their financial support to offer such a life changing experience to these well deserving young men from eleven of our secondary Schools.” (PR)