Focusing on technology, its user-friendliness, and education around the transformative impacts to drive economic development and sustainability transformation, will be essential for small island developing countries in the Caribbean.
Asif Poonja, CEO of Fujitsu’s Americas Region, expressed this strong belief during a one-on-one interview with Advo Magazine. This was Poonja’s first official visit to the island as a senior figurehead of one of the biggest technology companies in the world.
Poonja, who was previously Head of Customer Markets and Chief Technology Officer for the Americas, intends to fully use his experience as an inventive and adaptable leader to work with the Americas leadership team to drive growth in the region and strengthen its position as a leader in digital transformation.
Asif Poonja, CEO of Fujitsu Americas (centre) with Chief of Staff Heiu Do-Pilon (right) and Sandra Clarke, Manager, Advo Magazine
He acknowledged that even though this is his first trip to Barbados as CEO, he and his family have had many enjoyable vacations here over the years. He added that while Barbados and the region as a whole have much to offer, there is a need to push for a greater emphasis on using technology to streamline a range of services.
“How many people know how to use technology to its fullest extent?” he asked, “it is shocking. I was in DAVOS last week at the world economic forum; as I was entering the village there was this huge sign by a company there, which read Did you know, there are still over 25 percent of the global population that does not have internet access? My jaw just dropped because it is something we take for granted.”
“What I am seeing, [is] that you can go into many government entities today, that staff a lot of folks that do not know how to use the technology… yes, they might have their computer and email, but that is it. Education around technology and its use [is important], even around difficult areas like AI right now.”
Considering this, Fujitsu has changed its hiring practices over the past few years. While they still use interns, their hiring procedure is now more accommodating to the demands of the contemporary workplace.
“We have been working with our human resources over the past two years to change the criteria. Its not that you always need a university degree. You can have a college degree, a trade degree, it does not matter nowadays. In the past people used to be absolute sticklers, which is changing within the society. So, we have been pushing our organization to change that.”
Sandra Clarke of Advo Magazine greeting Asif Poonja, CEO of Fujitsu Americas
The hospitality industry, which has experienced impressed growth coming out of the height of the COVID pandemic, also has a role to play introducing the new form of flexibility and tech push to small nations according to the CEO, who said seamless check-in procedures which get rid of paperwork in place of fully digital platforms was also a new directions hotels and other forms of regional accommodation can go.
He however quickly added that the strength and trust in homegrown banks, as well as the security that supports them, was imperative.
“I have heard of stories in the Caribbean of new banks starting up and things not working out well. So, how does regulation help but not hinder. If a new bank is going to set up, where is the security around that bank, [what are] the processes and procedures. I am not only saying that you should bank with the top banks, I am not saying that, but the technology is out there, and it is about building trust”.
“There are a lot of Canadian banks here. For example, I bank with RBC, and they have a function online where you can take a picture of the front and the back of the cheque and its deposited. But I trust my bank, so I can do that. That level of trust [in new banks] that is the key.”
The customer experience, according to Poonja, must remain at the forefront of the financial services industry, which he believes sadly has slightly lost its way in the name of chasing profits.
“The financial services industry has been going through a transformation over the years even before COVID. They chose to shut branches down to reduce costs, [going] more online, but you cannot forget those that do not do online. Whether it is a senior, whether it is someone not technology [savvy], you cannot leave these people behind. That is the challenge they face.”
“I am seeing even in Canada and the US, those branches that stay open, they would only staff it with two people, which is not good enough. We all know the banks make good profits, and they need to find a way to balance.”
The CEO also hinted that one of the main areas where the company will start its major push into the Caribbean economic space will be through Fujitsu Uvance, a new portfolio that aims to encourage innovation within nations in a novel yet environmentally friendly method.
COURTESY GARAGE INTRODUCES HYUNDAI GREEN MOBILITY FLEET
As Barbados moves towards the United Nations Sustainable Development Goals (SDG,) members and friends of BIBA, the Association for Global Business, recently had a first hand look at the new Hyundai electric and hybrid vehicles as Courtesy Garage unveiled its Green Mobility Fleet.
The new 2025 Santa Fe and Tucson models were unveiled by officials of Courtesy and BIBA – President, Marlon Yarde and Executive Director, Carmel Haynes; along with Allan Bayne, CEO of the Automotive Division of the Goddard Group and Andrez Greene, General Manager of Courtesy Garage, while the Ioniq 5 and Kona electric and hybrid vehicles were on display on arrival at the Mahogany Ridge event.
Allan Bayne and Carmel Haynes unveil the new Hyundai Tucson
In welcoming guests to the event, General Manager Andrez Greene, stated that the launch marked the 103-year-old company’s move into a new sustainable chapter that aligned with the island’s visions of becoming a clean and resilient energy economy, that will support the National Energy Policy. He also explained that the Courtesy service team had undergone extensive training in EV Technology to ensure that clients were supported throughout their experience.
Some of the guests who attended the Launch of the Courtesy Hyundai Green Mobility Fleet
“Our skilled technicians are trained to work on these advanced hybrid systems, ensuring your Hyundai receives the expert care it deserves. From routine maintenance to any potential repairs covered under the vehicle or high-voltage component warranties, we have the tools, technology, and expertise to keep your vehicle running smoothly and efficiently for years to come” stated Scott Bentham, the Service Manager at Courtesy Garage as he reinforced the words of General Manager Greene.
Just before Hyundai Sales Manager Ryan Morris unveiled the new vehicles, he introduced the Sales Team of Lisa Boyce, Mechelle Clarke & Derek Harris to the audience and spoke about the Hyundai commitment to sustainable new energy and the company’s strategy for electrification.
He explained that as the 3rd largest car manufacturer in the world, Hyundai still intended to grow, aiming to sell 2 million EV’s per year globally by 2030. He stated that they intend to offer a full lineup of 21 EV Models by 2030 ranging from affordable to luxury and high-performance vehicles.
“This is a demonstration of what’s possible when the private sector aligns with the national development goals; and BIBA is proud to stand with Courtesy’s green initiative which reminds us of the power of partnerships in advancing sustainability” stated President of BIBA Marlon Yarde, as he welcomed all to the event. He urged the guests to make more conscious choices generally, ‘as we look to a low carbon future and we journey to a more resilient Barbados.’
In explaining the various conveniences which Courtesy had put in place for clients, Andrez Greene stated that with every EV purchase, Courtesy will provide a free home charger installation, “because charging should be easy, accessible and on your terms” he added. (PR/GIS)
EXPORT BARBADOS TO LAUNCH ITS EXPORT-IMPACT (EXIM) PROGRAMME
Export Barbados is set to roll out a comprehensive suite of support mechanisms with the focus on protecting gains, expanding exports and strengthening the sector.
Young Upcoming Executives Spend Time with Regional Executives
Eleven eager young men with aspirations to become executives or entrepreneurs when they grow up, had a unique opportunity recently when they visited and sat with the most senior executives at the regional head office of CIBC Caribbean.
The semi-finalists and finalists in the 2025 Mr. Executive Challenge had the opportunity to meet and ask questions of the members of the executive suite of the bank.
Mark St. Hill chats with the students as he welcomed them to the Job Shadow Day at the bank, to his left is Donna Wellington, Chief Country Management Officer.
The students, representing their respective secondary schools, met with Chief Executive Officer, Mark St. Hill; Chief Financial Officer, Carl Lewis; Chief Risk Officer, Patrick McKenna; Chief Auditor, Khadija Bourne; Chief Country Management Officer, Donna Wellington; Deputy Chief Information Officer, Infrastructure, Neil Matthews deputising for the Chief Information Officer Esan Peters; Managing Director, Transformation Governance and Control, Doug Williamson; and Head of Country Barbados, Kemar Polius.
The students engaging with Michelle Whitelaw – Director Personal and Business Banking as they visit the Warrens branch
St. Hill welcomed the young men to the bank, congratulating them on being a part of what he considered to be an excellent initiative, explaining that they had left a serious impression on him when they met at the entrepreneurship graduation ceremony a few weeks ago. He urged them to ‘Live your dreams and go for what you want to do.’ He congratulated all of them saying, “You have shown that you are a cut above the rest”
Kemar Polius, the bank’s new Head of Country for Barbados and Joseph Taitt-Small of Alleyne School engaged in active conversation just prior to lunch
The CEO said 70% of the bank’s workforce, and 50% of its leadership is female, noting “that is why it is important for the bank to be involved in programmes like this one, where males are encouraged to step up”.
The various executives also gave inspiring and reassuring words to the students, Donna Wellington explained that the day will serve to open their eyes to the many careers available to young men in the bank. She explained that while people normally think only of counting money in a branch, there are so many other careers in technology, marketing, risk, legal, human resources, and property management. She therefore urged them to “embrace, learn what you can, we want to open your eyes to what is possible.”
Barbados’ new Head of Country, Kemar Polius shared with the students that he never saw himself sitting in a board room like the one they were in, and working at this level in a bank, but he was given an opportunity which he grabbed with both hands and made the best of it. He encouraged them to do the same.
The general direction from the other Executives was for the young men to focus on what they wanted to do, examine every opportunity given and recognise that life is not a straight line.
Mark St. Hill chats with the students as he welcomed them to the Job Shadow Day at the bank, to his left is Donna Wellington, Chief Country Management Officer.
Neil Matthews, in addition to his post at the bank is also a Lieutenant Commander of the Barbados Defence Force and has been coopted to head the Cyber Security and Drone Units to help protect the country from cyber-attacks. He said that as a teenager, he never envisaged himself being in this position, but people recognised some value in him and pushed him to achieve and he has never stopped learning. He added that he would be back in ‘school’ to do a course from the following day.
Coordinator of the Mr Executive Challenge, Winston Cumberbatch, explained how the students reacted “For weeks they had been looking forward to the Job Shadow with great anticipation. However, none of them could have envisioned what actually took place. They were totally blown away by the level of interest, hospitality and inspiration that the CIBC Executives gave.”
Following that eventful meeting with the executives, the boys were taken on a tour of the bank’s departments where they were able to meet staff members who explained the duties and operations of their departments and answered many questions from the curious young men, as they sought to understand the areas and the opportunities there.
They visited the Treasury department, where the team explained the department that manages the bank’s financial resources – the cash in circulation, capital management on a regional level. This department is the one that makes sure there is cash available when and where it is needed. The young men quizzed this team on how they managed the foreign exchange with the amount of shopping that Barbadians do online with Amazon and Shein, and they also wanted to know if the bank had adopted AI as yet.
The Compliance team told them about the three areas under their portfolio – AML (Anti Money Laundering), Compliance and Advisory Sanctions. The next stop at HR (Human Resources) was where they had a chat with Jacintha Hinds, Officer, Human Resources, who shared her passion for HR and answered their many questions about qualifications and the issues that affect how people behave.
Other departments which the students enjoyed visiting were the Legal department, Corporate and Investment Banking, before they went on a tour of the Warrens branch across the street, following which they sat down to a sumptuous lunch with the executives in the company’s board room.
The afternoon session saw them visiting the Marketing, Communications, Engagement and Technology units before they left and headed home, full of information which they can now process for their own careers.
In wrapping up the session, Coordinator Winston Cumberbatch added “The operations knowledge imparted during the tour of the office and the bank, along with the questions that followed, made the occasion an educational engagement of the highest order, which could not have been possible in the classroom. As Coordinator, I am extremely grateful to CIBC Caribbean for going beyond their financial support to offer such a life changing experience to these well deserving young men from eleven of our secondary Schools.” (PR)