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Government Sets Out To Reduce NCDs By 50 Per Cent

Eight out of 10 deaths in Barbados are caused by non-communicable diseases (NCDs). As a result, Government has set a target of reducing new NCD cases by 50 per cent as part of its Mission Barbados Declaration.

Minister of State in the Ministry of Health and Wellness, Davidson Ishmael, said the implementation of the National Strategic Plan for NCD Control (2023-2030) reflects this urgency by providing a comprehensive framework consisting of eight priority areas, aimed at tackling the rising burden of NCDs.

He was addressing the opening of the National Nutrition Centre’s Nutrition Conference last Wednesday, at the Radisson Aquatica Resort. It was held under the theme Good Nutrition: A Prescription for NCD Prevention and Control.

“More specifically, the strategic plan emphasises the reduction of risk factors such as tobacco use, unhealthy consumption of alcohol, poor nutrition, and sedentary lifestyles; through educational initiatives and policy interventions targeting communities, schools, and workplaces.

“The plan also highlights the importance of NCD self-management and improving healthcare-provider interactions, with a focus on empowering patients and caregivers. Additionally, childhood obesity prevention efforts are prioritised through educational campaigns and creating supportive environments, particularly within schools. This healthier environment is centered on promoting appropriate levels of physical activity, front-of-package warning labels, and restricting the marketing of unhealthy products to children,” Mr. Ishmael stated.

He added it was imperative to involve persons living with NCDs in these efforts to ensure “inclusivity and responsiveness to their needs”.

Also speaking during the conference was Education Officer with the Ministry of Education, Technological and Vocational Training, Hedda Phillips-Boyce, who gave a progress report on the impact of the Barbados Schools’ Nutrition Policy (BNSP), almost one year after it was implemented.

She said while there have been some challenges, there have also been some successes. One of the challenges, she explained, was getting some parents and teachers to model the positive behaviours outlined in the policy to set good examples for students.

Additionally, she said it was found that canteen operators lacked creativity when it came to providing healthier and tasty options for students. However, Mrs. Phillips-Boyce suggested that training would help in this area.

Another challenge she outlined was children buying unhealthy snacks from vendors outside of the school compound. To this end, she called on the Ministry of Health and Wellness to implement a vendors’ policy to stop this practice, which was undermining the progress being made.

As far as the successes go, the Education Officer pointed out that 90 per cent of the school canteens at secondary schools have been monitored for compliance to the BSNP, while 71 per cent of secondary students, and 66 per cent of primary school children have been sensitised. 

She added that they have been working with the School Meals Department to modify and standardise recipes so that they are compliant. And she noted that, overall, the METVT had noticed an increase in the amount of water and non-sugar beverages being consumed by students.

Mrs. Phillips-Boyce called for manufacturers and marketers to be formally sensitised about the policy as well as for dedicated resources. 

“The BSNP is important because we need this policy to guide us as to where to go and how to create a healthy school food environment. We have implemented strategies; some of them are working; some of them need some work, but we need the resources to help us to ensure that our students have a healthy environment, so they can reach their full potential,” she emphasised. (PR/GIS)

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Team RUBIS gets set to Walk for the Cure in 2024

RUBIS will Walk for the Cure in 2024, supporting the Company’s silver sponsorship of the annual fundraiser, which is organised by the Barbados Cancer Society’s Breast Screening Programme in partnership with CIBC Caribbean. 

The event is scheduled for Sunday, October 6th, 2024, and Team RUBIS will be out in full force as 103 staff members, their families, and friends join the effort to raise awareness about breast cancer. The event also generates essential funds for purchasing equipment and other critical resources needed by the Breast Screening Programme.

Mellissa Broomes, Brand Marketing Specialist, underscored RUBIS’ commitment to the cause, stating: “We are proud to support the Walk for the Cure, recognising the significance of this cause and its role in educating the community. This initiative is vital in raising both awareness and funds in the fight against cancer, and we are honoured to contribute to such a meaningful and impactful cause.”

Sonya Alleyne, Treasurer of the Breast Screening Programme of the Barbados Cancer Society, welcomed RUBIS’ involvement.

“The Breast Screening Programme of the Barbados Cancer Society is thrilled to welcome Team RUBIS on board as a sponsor for the Walk for the Cure event on Oct 6, 2024. We are mindful that there is a great demand on your marketing spend and are thankful that you chose to invest your dollars in this extremely important area. Your dollars go to ensure that breast cancer screening is done with cutting-edge equipment and diagnostic tools. This way, we can detect breast cancer early and commence lifesaving treatment. Early detection is your BEST protection,” Ms. Alleyne stated.

With its contribution, RUBIS continues to demonstrate its commitment to social responsibility, supporting critical health initiatives that positively impact the lives of Barbadians. (PR)

CAPTION: L-R – Rudolph Smith (RUBIS Sports Club), Sonya Alleyne (Treasurer, Breast Screening Programme), Elsa Yearwood-Gill (RUBIS Sports Club), and Mellissa Broomes (RUBIS Brand Marketing Specialist).

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Walk for the Cure Activity Heats up 

Activity surrounding the largest walk-for-a-cause in the Eastern Caribbean heats up, as plans are confirmed for the Walk for the Cure which takes place on Sunday 6th October 2024 starting at 3.30 p.m. 

Walk Manager for the BSP Michelle Straughn indicating the location of a tent to one of the sponsors while Samantha Suttle Walk Manager for the bank (front) speaks to Daveny Ellis of DL Smith Productions.

Interest is high from corporate sponsors and their staff who are ready to take part in the walk, as well as the numerous vendors who will be on hand for the expected 20,000 people who will be either walking or running for the Breast Screening Programme (BSP) of the Barbados Cancer Society.

Walk Manager for the BSP Michelle Straughn indicating to the sponsors one of the locations for their banners with Walk Manager for CIBC Samantha Suttle behind her.

Many of the sponsors and vendors were on hand for the site visit on Thursday to see where they would physically set up their tents and banners and also get a final briefing on the route which starts at Warrens again this year.  (PR)

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PwC in the Caribbean makes donation to Queen Elizabeth Hospital’s Neonatal Intensive Care Unit

Ross Parker, PwC East Caribbean Territory Leader, proudly announced a donation of BDS$30,000 to the neonatal intensive care unit (NICU) of The Queen Elizabeth Hospital in Barbados. The announcement happened at a PwC cocktail reception attended by the PwC network firms operating in the Caribbean’s core leadership team, the local PwC partnership, and key PwC clients and contacts from corporate Barbados. 

The NICU at The Queen Elizabeth Hospital plays a critical role in providing specialised care to newborns, particularly those born prematurely or with medical complications. It also supports obstetrics and gynaecology with antenatal, intrapartum, and postpartum emergencies. This donation will assist with the purchase of much needed equipment that will help to improve overall patient care. These enhancements are vital for ensuring that the most vulnerable of newborns receive the best possible start in life.

When announcing the donation Ross Parker said, “At PwC, we believe in giving back to the communities that support us. We want to thank the NICU, its doctors and staff for their tireless work and dedication to treating those in need. They’ve provided critical care to the children of many of our PwC colleagues,  families and friends, for which we are so grateful. This donation to the NICU underscores our commitment to supporting the health and well-being of the communities we serve, making a positive impact where it matters the most. We are honoured to contribute to the health and future of Barbados and the Eastern Caribbean’s youngest citizens, ensuring that every child has the opportunity to thrive.”

PwC had the honour of presenting the cheque to Dr. Angela Jennings and Dr. Gillian Birchwood. Dr. Birchwood expressed her gratitude on behalf of the NICU, highlighting that the donation will significantly enhance the vital care provided to newborns. 

Caption: From left to right: Ross Parker, PwC East Caribbean Territory Leader, Dr. Angela Jennings, Head of the Pediatrics Dept, The Queen Elizabeth Hospital and Dr. Gillian Birchwood, Head of the Neonatal Intensive Care Unit, The Queen Elizabeth Hospital. (PR)

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