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NCF Digital Music Distribution Boost For Local Artistes & Managers

Two days of workshops hosted by The National Cultural Foundation (NCF) gave valuable insight to Barbadian music artistes, songwriters and auxiliary industry professionals (managers, booking agents etc.) to aid in increasing their operations within the global Orange Economy

Held at the Courtyard by Marriott on Saturday, September 30th and Sunday, October 1st, the inaugural sessions are an extension of the NCF’s Digital Distribution Music Cluster (DDMC) which supports artistes in the marketing and promotion of their music online. 

“You can’t just release music and let it sit. You have to release music and give it life,” said Lisa Howell, Business Development Officer at the NCF. She shared how the DDMC, which was launched in 2021, initially just paid for the distribution of artiste’s music on major platforms through Tunecore. However, after noticing deficiencies in other areas, the team decided to increase their involvement in procuring more tools to assist the artistes (cover art for releases, electronic press kits, photoshoots etc.). And further increase their knowledge on the industry with these sessions on the Cluster’s third year of operation. “We realized it is important to let some experts speak to the younger artistes on how publishing and the distribution works,” she said.

The panel of experts included music business veterans J. Spencer Mussellam, LAS Label Leader at Believe Canada and Vivian Barclay, Managing Director of Warner Chappell Music Canada, the publishing division of Warner Music Group; and local specialists Junior Sealy, Stylist and Creative Director, and Tracy Highland, PR/Social Media consultant and owner of JILL Media, to provide insight on crafting an image online.   

“The first thing [I do], when I hear about you, I’m going to check your social media,” said Highland. “It is your calling card.” She enforced the recurring, underlying theme of the workshops: consistency. The discipline to ensure profile names are homonymous across platforms (be searchable!), frequently updated with high quality imagery, and constant authentic storytelling can help bolster the artiste’s personal brand and, in turn, generate revenue through bookings, merchandise, or brand deals. “It allows you to build a fan base independently which you can then use as capital,” she said.

Junior Sealy echoed the theme of consistency, too: “You gotta bring the style every single time, as an artiste. Even if you’re going to the supermarket.” The sartorial savant shared how fashion can lead to unseen opportunities, gave tips on acquiring trendy pieces on a budget, and encouraged the artistes to forge relationships with local designers, given the symbiotic relationship between design and music. “As artistes we want to stand out with our music. So why not stand out with our personal image?” he asked. He wrapped his talk by doing a live styling of a few members of the audience.

J. Spencer Mussellam tackled one of the main points on the DDMC’s agenda: increasing an artiste’s online visibility. The independent music professional, with over thirty (30) years of experience, gave a detailed presentation on online distribution, and how attendees can increase reach and awareness on the world’s top Digital Service Providers like Apple Music, Spotify, Amazon Music and Youtube. He gave best practices on populating profiles, using relevant keywords, search engine optimisation tips, and how to repurpose creative efforts across each platform to drive their business.

“One of the first things you’re doing is making sure you have good habits when it comes to copyright ownership,” Vivian Barclay said to the audience of professionals. She shared how the song “is king” and you protect “the crown” by staying on top of publishing administration (the management of song rights, royalties, and licensing) to ensure that artistes can take full advantage of income generation from all areas of the world. She stressed on the importance of practitioners becoming members of a Performance Rights Organization, knowing their Interested Party Information number, and practicing strict metadata management. 

Attendees were receptive, and enthusiastically interacted with each presenter. “I learned more of an elaboration on certain things I’ve known before, but it was in more detail,” Wynelle Lovell, stylist and artiste administrator, said of the workshops. “It leaves a big open door for growth and for better things to happen because we’re moving into modern times.”

Limited spaces are available for registration to the Digital Distribution Music Cluster. The slots are open to registered cultural practitioners at the NCF who:

  • have recorded a single, EP or album – within the past six (6) months to a year – that is completed and ready for distribution, 
  • are digitally releasing new music for the first time,
  • and are new to Tunecore.

Interested parties should contact Lisa Howell at lisa-howell@ncf.bb. Registration closes on Tuesday, October 26th, 2023. (PR)

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BEADING WORKSHOP FINISHES TODAY


Bishop Tarambawamwe runs Master Wire and Beadcraft, a South African company specialising in providing high-quality bead and wire products to both the local and international market. From growing up in Zimbabwe playing with wire cars as a child, to taking inspiration from nature for his amazing designs, he now brings his expertise to Barbados. The workshop features an all female group who will benefit from hands on training while learning how to monetise their new skillset on the way to becoming entrepreneurs.

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International Songwriting Camp

Twenty-eight cultural practitioners have reaped significant benefits from the International Songwriting Camp produced by the National Cultural Foundation (NCF).


Following intense practical, developmental and professional exercises facilitated by local and global premiers, the NCF-registered practitioners now have an increased understanding of the craft of global song writing, knowledge of publishing and songwriting, placements, licensing, and synching among other areas.


The sessions were held between September 30 and October 5, at the Lloyd Erskine Sandiford Centre where participants and producers had access to portable studios to turn penned lyrics into musical renditions of different beats and genres.


On Wednesday, the participants went on a field trip and were required to write a song for a commercial.

And on Saturday night, a listening session was held at the Sage Bar and Stage featuring the songs written and produced during the camp.


Singer and songwriter Casheda Dottin said she was grateful for the opportunity to participate in the comprehensive camp which has left her with a wealth of knowledge and skills which will take her career to another level.

“I am grateful to the NCF for bringing about this initiative to help creators improve their craft. It was such a phenomenal experience because not only were we able to do songwriting workrooms where we were working with different people, but every day we were able to experience working with different producers,” Dottin said.

She added: “And it was also interesting to see how I was able to gel with other writers and singers to create music. It was far from easy and sometimes it was very intense but we were all still able to work together to produce some wonderful music.”


Singer-songwriter and multi-instrumentalist Marley Kirton said it was an amazing experience obtaining advice and gaining knowledge from experienced professionals in the field.

“But at the same time it was so powerful to get to collaborate with local artistes who are established, growing, or trying to discover their careers. This camp is a reminder of the potential and talent among the younger generation here on the island.  My biggest lesson is learning not to hide my talents and that you should share them with those around you,” Kirton said.


The NCF came in for high praise for hosting the first songwriters camp of its kind which supports the realistic execution to reach the global standard which lends to reciprocation to earning sustainable income and reaching international standards.


Grammy Award-winning producer and composer Che Pope commended the NCF for investing in its creators.

“I don’t know if you realise that this is luxury. Many countries don’t have a ministry of culture and an NCF. There are only so many countries that invest in and care about the talent and the arts in their country.

“The US [United States] does not have a ministry of culture, the US does not give grants like Canada and places like Barbados. I hope you guys understand the opportunity that’s at hand,” Pope advised.


Composer, songwriter and producer Henk Pool was also impressed that the Government is investing in its talented young people.

Pool said while he would have passed on knowledge to the participants, he also benefited from interacting with them.

“I think the openness, warmth and talent of people was amazing. I travel around the world facilitating song writers’ camps everywhere and I would love to see Barbados song writers travelling around the world because the talent is absolutely there. They just need the chance to network and that’s why I love the Barbados government for doing this,” Pool said.


United Kingdom songwriter, producer and multi-instrumentalist Josh Wunderlich, signed to DWB Music, said this was his first time visiting Barbados and noted that working with the cultural practitioners during the camp helped him to gain a wealth of knowledge about the island’s culture.

“We have been sharing ideas and creating songs that are completely unique. No one has ever heard anything like the music created during the camp because this hasn’t been done before,” Wunderlich said.


Meanwhile, Business Development Officer, Music and Music for Film, at the NCF, Lisa Howell, said the successfully executed camp was well-received by the cultural practitioners who began reaping results from the first day.

Howell said the practitioners are now in a better position to write and produce internationally marketable songs.

“So I would say yes we met our goal for this round and hopefully we have the support to continue to facilitate programmes like this. Barbados rose to the occasion. I am really thankful that we had some of our local premier producers and songwriters facilitating. We had Dr Stedson ‘RPB’ Wiltshire who was so invested in showing up every day,” Howell said.

The business development officer added: “We had local producers like Dwain Antrobus, Peter Coppin, Darien Bailey and Simon Pipe who were also facilitators. So we not only brought in global experts in their field, but we also showed our own local premier practitioners in their respective fields and that made us feel good as the National Cultural Foundation.”  (PR)

Caption: from left to right – Singer/Songwriter Munirah Nailah, Gospel Artiste/Songwriter/Producer James Cumberbatch, Singer/Songwriter Dania, DWB Songwriter/Producer Pete Barringer, Songwriter/Producer/ Gospel Art

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BPS Crop Over Do-Flicky Costume Competition Winners Announced

Five winning teams have emerged from the recently held prize-giving ceremony of the inaugural ‘Barbados Postal Service (BPS) 2024 Crop Over Do-Flicky Costume Competition’.

The winners hail from the Post Offices of St. Joseph; St. George; Welches Road; St. Philip and the General Post Office in Cheapside.

The overall winner of the competition is the eight-member team of the General Post Office’s Accounts Section, who each received an Island Safari Tour. Second place went to the Welches Road Post Office, third was the St. Philip Post Office, fourth was the St. George Post Office and fifth place went to the St. Joseph Post Office.

Winning Teams (flanked by BPS management), of the inaugural ‘BPS Crop Over Do-Flicky Costume Competition’, from the GPO; Welches Road PO; St. Philip PO; St. George PO and the St. Joseph PO.

Postmaster General, Joann Busby, in her address to the winners, stated, “We look forward to many more events like this in the future, celebrating both our history and commitment to excellence.”

Concept Creator of the competition, BPS Marketing Officer Neiai Hall said, “This competition aims to showcase the creativity and cultural expression of our staff, through costume design and performance. The theme of the competition is rooted in our rich heritage and the vibrant spirit of Crop Over.

On left – ‘BPS Crop Over Do-Flicky Costume Competition’ 2nd Place Winning Costume, On right – ‘BPS Crop Over Do-FFlicky Costume Competition’ 3rd Place Winning Costume.

“We have encouraged participants to design costumes that not only display their creativity but also incorporate elements that represent the services offered by the BPS”.

The judging criteria consisted of Sustainability; Creativity; Depiction of a BPS Service; Originality; Portrayal; Video Creativity and Originality; Practicality and Inclusivity and Descriptive Write-Up. 

Plaques were presented to each of the winning teams and the St. Joseph Post Office also received the Postmaster General’s special award for Outstanding Advertising Video in the competition. (PR/GIS)

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