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NCF Digital Music Distribution Boost For Local Artistes & Managers

Two days of workshops hosted by The National Cultural Foundation (NCF) gave valuable insight to Barbadian music artistes, songwriters and auxiliary industry professionals (managers, booking agents etc.) to aid in increasing their operations within the global Orange Economy

Held at the Courtyard by Marriott on Saturday, September 30th and Sunday, October 1st, the inaugural sessions are an extension of the NCF’s Digital Distribution Music Cluster (DDMC) which supports artistes in the marketing and promotion of their music online. 

“You can’t just release music and let it sit. You have to release music and give it life,” said Lisa Howell, Business Development Officer at the NCF. She shared how the DDMC, which was launched in 2021, initially just paid for the distribution of artiste’s music on major platforms through Tunecore. However, after noticing deficiencies in other areas, the team decided to increase their involvement in procuring more tools to assist the artistes (cover art for releases, electronic press kits, photoshoots etc.). And further increase their knowledge on the industry with these sessions on the Cluster’s third year of operation. “We realized it is important to let some experts speak to the younger artistes on how publishing and the distribution works,” she said.

The panel of experts included music business veterans J. Spencer Mussellam, LAS Label Leader at Believe Canada and Vivian Barclay, Managing Director of Warner Chappell Music Canada, the publishing division of Warner Music Group; and local specialists Junior Sealy, Stylist and Creative Director, and Tracy Highland, PR/Social Media consultant and owner of JILL Media, to provide insight on crafting an image online.   

“The first thing [I do], when I hear about you, I’m going to check your social media,” said Highland. “It is your calling card.” She enforced the recurring, underlying theme of the workshops: consistency. The discipline to ensure profile names are homonymous across platforms (be searchable!), frequently updated with high quality imagery, and constant authentic storytelling can help bolster the artiste’s personal brand and, in turn, generate revenue through bookings, merchandise, or brand deals. “It allows you to build a fan base independently which you can then use as capital,” she said.

Junior Sealy echoed the theme of consistency, too: “You gotta bring the style every single time, as an artiste. Even if you’re going to the supermarket.” The sartorial savant shared how fashion can lead to unseen opportunities, gave tips on acquiring trendy pieces on a budget, and encouraged the artistes to forge relationships with local designers, given the symbiotic relationship between design and music. “As artistes we want to stand out with our music. So why not stand out with our personal image?” he asked. He wrapped his talk by doing a live styling of a few members of the audience.

J. Spencer Mussellam tackled one of the main points on the DDMC’s agenda: increasing an artiste’s online visibility. The independent music professional, with over thirty (30) years of experience, gave a detailed presentation on online distribution, and how attendees can increase reach and awareness on the world’s top Digital Service Providers like Apple Music, Spotify, Amazon Music and Youtube. He gave best practices on populating profiles, using relevant keywords, search engine optimisation tips, and how to repurpose creative efforts across each platform to drive their business.

“One of the first things you’re doing is making sure you have good habits when it comes to copyright ownership,” Vivian Barclay said to the audience of professionals. She shared how the song “is king” and you protect “the crown” by staying on top of publishing administration (the management of song rights, royalties, and licensing) to ensure that artistes can take full advantage of income generation from all areas of the world. She stressed on the importance of practitioners becoming members of a Performance Rights Organization, knowing their Interested Party Information number, and practicing strict metadata management. 

Attendees were receptive, and enthusiastically interacted with each presenter. “I learned more of an elaboration on certain things I’ve known before, but it was in more detail,” Wynelle Lovell, stylist and artiste administrator, said of the workshops. “It leaves a big open door for growth and for better things to happen because we’re moving into modern times.”

Limited spaces are available for registration to the Digital Distribution Music Cluster. The slots are open to registered cultural practitioners at the NCF who:

  • have recorded a single, EP or album – within the past six (6) months to a year – that is completed and ready for distribution, 
  • are digitally releasing new music for the first time,
  • and are new to Tunecore.

Interested parties should contact Lisa Howell at lisa-howell@ncf.bb. Registration closes on Tuesday, October 26th, 2023. (PR)

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Culture

Clarification Of Investment Target For We Gatherin’ 2025

As the We Gatherin’ initiative continues in full stride, we take this time to thank those members of corporate Barbados who have committed to helping us reach our target of $5,000,000 (five million) in support and investment, whether cash or in kind.

So far, we have secured $500,000 from businesses across the island, and we continue to encourage other private sector entities to contribute to this historical initiative, that not only brings our society closer together but that will provide much needed assistance to programs that will benefit our youth, helping to steer us through troubled times to a better, more peaceful and prosperous Barbados for all.

After the recently concluded church service at St. Anne’s Church in St. Joseph, Senator Dr. Shantal Munro-Knight was keen to speak on the progress towards reaching this target.

“During my address, I inadvertently mentioned a figure of $5 million in private sector donations. That number reflects our aspirational goal, not the current reality. To clarify, we have presently secured $500,000 in contributions toward this initiative. We remain deeply grateful for the support received thus far and continue to encourage additional private sector partners to join us in this important national effort.”

We Gatherin’ 2025 continues with events and activities in St. Joseph for the month of April and moving on to St. John in May. (PR/GIS)

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Culture

We Gatherin’ Activities Launched In Boston Over The Weekend

The spirit of Barbados was alive last Saturday, March 22, as the Consulate General of Barbados in New York, in partnership with the Barbados Tourism Marketing Inc. (BTMI), officially launched the ‘We Gatherin’ 2025 series in Boston.

According to Consul General Lorenzo Harewood, the event, held at the Sorrel and Lime place, was a spectacular showcase of Barbadian culture, bringing together scores of Barbadians and friends of Barbados for an unforgettable experience.

“Attendees were immersed in the rich sights, sounds, and flavours of the island, enjoying pulsating local music, mouthwatering Bajan cuisine, and a vibrant marketplace filled with stalls owned by Barbadian entrepreneurs,” he said.

He noted that from handcrafted souvenirs to locally made products, the event provided a platform for businesses to connect with the diaspora and promote authentic Barbadian goods.

The Consul General said that the energy in the room was electric as Barbadians, young and old, reunited with friends, made new connections, and celebrated their shared heritage.

A major highlight of the evening was the exciting giveaways, including exclusive discounted travel packages and the grand prize won by Carson Straughn – a trip for two to Barbados. The winners were thrilled at the chance to visit their homeland and immerse themselves in all that the island has to offer.

Mr. Harewood stated that the successful launch marked the beginning of what promises to be an exhilarating ‘We Gatherin’ 2025’ series.

“With overwhelming support and enthusiasm from attendees, the celebrations are set to continue in Connecticut, and Philadelphia, and culminate in a grand finale in New York throughout April and May. Many attendees have pledged to follow the journey, eager to experience more of the warmth, culture, and togetherness that define the Barbadian spirit,” he remarked.

The Consul General added: “The partnership between the Consulate and BTMI underscores a shared commitment to strengthening connections between Barbados and its diaspora while promoting the island as a premier destination for both leisure and business.

“As the excitement builds, Barbadians across generations are encouraged to join the movement, return home, and take part in the national festivals and activities happening throughout 2025.”

During the event, a brief intermission provided an opportunity to recognise outstanding professional achievements. Mr. Harewood took to the stage to present the prestigious Professional Achievement Award to Professor Cardinal Warde, a distinguished faculty member at the Massachusetts Institute of Technology in the Department of Electrical Engineering and Computer Science.

Professor Warde is widely regarded as a leading expert in optical information processing and display technologies. His extensive contributions to the field include over 150 technical papers, co-editorship of a book, and co-authorship of three book chapters on optical materials and devices. 

Beyond academia, his innovative work is reflected in 12 patents related to spatial light modulators, displays, and optical information processing systems, solidifying his influence in advancing cutting-edge optical technologies. (PR/GIS)

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Culture

Season Of Emancipation Must Grow Beyond “A Set Date Of Activities”

Minister with responsibility for Culture, Senator Dr. Shantal Munro-Knight, is suggesting that the Season of Emancipation (SOE) moves beyond the commemoration of a “set of dates of activities”.

In fact, she believes that the time has come for the successes of the celebrations to be consolidated to create a larger footprint that resonates with Barbadians on a larger scale.

Senator Munro-Knight expressed this view during the 2025 Season of Emancipation media launch at the Rock Hall Freedom Village, St. Thomas.

The Minister told the gathering that the Ministry engaged in “a period of reflection” after the hosting of each Season of Emancipation activities through the lens of the Ministry’s internal critique, public opinion where applicable, and that of its stakeholders.

“And that reflection has said a couple of things to us, one, that the Season of Emancipation needs to move beyond a commemoration of a set of dates of activities to grounding that understanding of that intersection again with the past, now and future within communities and within the wider Barbadian psyche….  We need to move beyond the chorus of those of us who understand, those of us who are enthused, those of us who have already embraced the notion of emancipation and that journey and what it means…. Like I said before, embracing the wider Barbadian [public] and bringing them into the discourse and to the full understanding,” Senator Munro-Knight proffered.

She continued: “Our reflection on the Season of Emancipation also says to us that we need to create scale, that while we have done a number of things that have been good on their own, a number of activities that have been good on their own, that we need to make sure that we can now consolidate on those efforts that have been successful by creating a larger footprint, and then again, as I said, engaging more Barbadians.”

The Minister maintained that this year’s activities would see a “more concentrated effort and not just public relations” but educational awareness that involved a mix of competitions, docudramas, and other activities to lift the Season of Emancipation to a higher level of engagement.

A highlight of this year’s activities Dr. Munro-Knight said will be a partnership with Duke University in the United States of America on a project to immerse the bust of King Cuffie at sea in Speightstown, St. Peter. The bust will be removed one year later from the date, as an act of reconnecting with the past.

Meanwhile, Programme Advisor for Reparations and Economic Enfranchisement in the Prime Minister’s Office, Rodney Grant, gave an overview of the activities for the season, which runs from April 14 to August 27.

Mr. Grant said the public must never take the sacrifices of our ancestors for granted as we reflect on our journey to emancipation. 

“Our ancestors never had free will. They could not choose when they wanted to eat, when they wanted to work, when they wanted to get up, when they wanted to go sleep, and we now, today, take this free will for granted. They died, suffered; they were burnt to death because they fought for us today to have freedom to do the things that we see are necessary and the things that we enjoy…. We should not take freedom for granted.” 

Mr. Grant noted that emancipation and freedom were processes that were not yet over and it was “incumbent on all of us to continue to fight for emancipation”. (PR/GIS)

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