RED SOARS WITH 7 ANGEL AWARDS

Most awarded Caribbean Agency 

Red Advertising won 7 American Advertising Federation Angel Awards, including two gold, to emerge as the most awarded agency in the Caribbean in the 2022 American Advertising Federation Angel Awards.

The leading advertising and marketing Company was the most awarded Caribbean Agency for the 5^th year running in these awards, which highlight exceptional work for corporate social responsibility and the public good. In total Red has now won 31Angel Awards over the 5 years of these prestigious awards. This includes 16 Gold Angels.

Red won 5 Angels, for Barbados’ Norman Centre including work on Covid Awareness, Black History Month and Breast Cancer Awareness. This made Norman Centre the most awarded client in the Caribbean.

Other Red winning campaigns included Sagicor Life for its Pinktober Campaign, the third year in a row for this Campaign, and The Salvation Army, again another Angel winner over several years.

Managing Director, Jevan Jutagir commended his team and his clients on their Angel Award winning creative work:

“It is time to turn traditional marketing and advertisement on its head. Customers no longer want to know about your product attributes, there are so many equivalent products all with similar features. What they want to know is what good your company is doing for their community, and themselves by extension. Corporate Social Responsibility (CSR) has come of age…Public Good is now Public Great!

Companies need to get this and build winning CSR strategies, or get left behind. CSR is no longer a pure Corporate Affairs or Public Relations concern….it is mainstream marketing. 

Red understands this and has pivoted what we do at our core into doing much more work for the public good, both for our paying clients and as pro bono work.

Our CSR client list includes leading companies and organisations such as Sagicor, Banks Holdings Limited, Norman Centre, the Rotary Club of Barbados and the Barbados Government; and we also do pro-bono work for the Barbados Alliance to end Homelessness and The Salvation Army. We have executed award winning campaigns on causes as diverse as sightlessness, Covid-19, Breast Cancer and homelessness. We belong to our community so it is right that we should pull our weight and help uplift it. We just need clients who understand that this obligation to society can also be profitable for those companies that embrace CSR first. We are willing and able to help clients construct winning CSR campaigns. Just give us a call.”