Connect with us

Culture

Thousands ready to hit the road for Foreday Morning Jam

The National Cultural Foundation is preparing for an even bigger Kooyman Foreday Mornin’ Jam than the past years of the massive jouvert event where thousands of revelers in 29 registered bands will take to the streets of Bridgetown from the three starting points, Queen’s Park, Bay Street and BIDC, to proceed down the Mighty Grynner Highway at 1 a.m. on Saturday August 3, 2024.  

At the exciting media launch, the National Cultural Foundation’s Corporate Communications Specialist Toni Yarde shared some of the excitement planned for the viewing public and revelers. 

“The Foreday Morning Jam vendors and patrons will again benefit this year from the Bridgetown Market party zones that will be set up from Princess Alice Highway to Mighty Grynner Highway during the Crop Over climax weekend”, Yarde stated.

Revellers having a time at Foreday Morning Jam,

The Kooyman Foreday Mornin’ Jam benefits from a $45,000 investment from Kooyman, and bandleaders who have staged a band for two consecutive years will receive a subvention of $4000 Barbados dollars along with the usual assistance with marketing and promotion from the Foundation.

“Corporate partners are vital to this endeavour. In order for the festival to thrive, much like Foreday has over the years, financial support is needed to sustain this growth. This is why Kooyman’s investment in Foreday Morning Jam last year and this year is invaluable. An investment, we at the NCF, do not take lightly”, stated the NCF’s Communications Specialist.

Thousands to hit the street for the Kooyman Foreday Mornin Jam.

The golden anniversary of Crop Over and the 85th anniversary of Kooyman’s operations in the Caribbean have made for a perfect pair and a grand celebration of colour, creativity and community. 

“As we have done throughout the Caribbean for 85 years, Kooyman continues a tradition of community investment here in Barbados” stated Chief Executive Officer of Kooyman, Juri Kooyman.

“Since establishing this Megastore here at Kendal Hill, Kooyman has supported a myriad of initiatives under our social responsibility pillars of sustainability, poverty reduction, youth and education” the CEO added.

Kooyman has been spreading the Crop Over 50th anniversary excitement throughout the community and to its customers with storewide sales and special offers tied to the festival and their anniversary. 

“Our anniversary celebrations are a testament to Kooyman’s commitment to quality, service, and people. That’s why we are marking this significant milestone with special deals, giveaways, promotions, and community events” shared Stefan Potthoff, Assistant Store Manager at Kooyman.

The Kooyman team has also been working with cultural practitioners Nandi Yard and Spinny, who is also a Crop Over 50th Anniversary ambassador, in support of islandwide cultural cardio classes. (PR)

Culture

Crop Over Festival: Nostalgia Through the Economist’s Lens 

Article by Keisha Blades

Since the 18th century, the Crop Over Festival has captivated Barbados annually, typically taking center stage for several weeks and culminating in August. Originally marking the end of the sugar cane harvest, Crop Over has evolved into one of the island’s most significant cultural events. For myself and many others, Crop Over is more than a festival; it is a deep-rooted tradition reflecting Barbados’ rich cultural heritage. It has become a shared identity, uniting all who immerse themselves in this unique, dynamic mosaic of experiences. More than just a cultural spectacle, Crop Over is a major economic driver. It attracts a flood of regional and international visitors, generating substantial revenue. According to then Prime Minister Freundel Stuart in a 2012 article by the Barbados Government Information Service (GIS), Crop Over brings in around BDS$80 million, making it a significant revenue earner even during a recession. As Crop Over celebrates its 50th anniversary this year, I feel a wave of nostalgia along with a desire to share my perspective through an economist’s lens. Join me as I delve into the diverse perspectives on the festival, ranging from the sentimental to the economic. 

The Sentimental Perspective

My earliest memories of the festivities encapsulate pulsing sweet soca music, the annual tradition of the open-air Bridgetown Market with numerous stalls selling intricate local handmade crafts, aromatic foods, and refreshing drinks/snow-cones, a multitude of lively fetes, and the Visual Arts Festival and its exhibitions showcasing Barbadian heritage through dance, music, and theatrical performances. The highlight was the colourful parade of elaborate costumes glimmering in the sunlight, on Grand Kadooment, the grand finale of the festival. As a child, I fondly recall watching my mother adorned in exquisite costumes, eagerly anticipating the moment when I could wear the pieces of her ensemble. Each year, receiving these vibrant jewelled and sequined costume pieces became a cherished highlight. Wearing them for my own parade, and the days that followed, felt like Kadooment Day every day. From then, I knew Crop Over was something I wanted to be part of. From a child masquerading in Kiddies Kadooment to an adult showcasing the most exotic costume designs, it’s safe to say that Crop Over has become an integral part of my life.

The Economist’s Lens

The exhibitoin showcases 50 years of art in tribute to the Crop Over Festival.

As my perspective shifted from consumer to analyst, my view of Crop Over expanded to include a keen interest in its economic dimensions. This vibrant festival serves as a distinct cultural and social platform that has grown in significance, continually generating opportunities and stimulating economic activity across various sectors. Local vendors and artisans reap significant benefits as the festival provides a platform to showcase and sell their goods. This creates a ripple effect, stimulating various sectors of the economy and offering numerous job prospects, from retail to event planning and logistics. The season is also incredibly lucrative for a wide range of creative, skills-based services. It generates income opportunities for musicians, singers, songwriters, DJs, choreographers, dancers, Kadooment bands, costume designers, and make-up artists, among others. Additionally, the influx of travellers increases the demand for accommodation, specialty foods, beverages, entertainment, retail shopping, guided tours, and transportation. This economic activity fosters growth and employment across multiple industries. Yet, the dynamic ripple effect typically generated by Crop Over was starkly absent during the two years it was cancelled due to the COVID-19 pandemic. The contrast was palpable, highlighting just how vital the festival is to the community’s economic health. Former Central Bank Governor Mr. Cleviston Haynes emphasized the pivotal role of Crop Over in driving economic activity, foreign exchange earnings, spending, and tourism—the backbone of our economy. As a result, the consecutive cancellation of Crop Over had a profound impact, leading to substantial annual revenue losses across various sectors and further slowing down the country’s economic recovery. This period was characterized by a careful weighing of pros and cons, with efforts focused on navigating the pandemic cautiously despite its significant economic repercussions. The next year, in his economic review for January to June 2022, former Governor Haynes reiterated the positive impact of Crop Over, saying, “Even without an influx of visitors, Crop Over generates significant economic activity. The events over the past few weeks show that these festivities positively impact the economy, and I expect this will contribute to overall growth for the rest of the year.” As expected, the Central Bank of Barbados’ Review of Barbados’ Economic Performance for 2023 reported an estimated growth of 4.4 percent. This growth was primarily driven by tourism, “bolstered by the vibrant revival of the Crop Over festivities”, among other factors (Central Bank of Barbados, 2024).

The Intersection of Sentimentality and Economics

When it comes to decision-making in festival planning, pricing, and marketing, economic considerations play a pivotal role. Organizers must strike a delicate balance between honouring the event’s historical and emotional significance while ensuring it remains financially sustainable. This balance is not always easy to achieve, as decisions about ticket pricing, sponsorships, and marketing strategies can profoundly impact attendance and community engagement. Finding this balance has grown increasingly challenging due to a myriad of unforeseen events such as geo-political conflicts, natural disasters, climate change, elevated foreign interest rates, and technological disruptions caused by cyber-attacks. In a recent IMF Working Paper, Cevik and Gwon (2024) asserted, “the impact of weather shocks on supply chains and inflation dynamics is likely to become more pronounced with accelerating climate change.” For Crop Over consumers, this means inflation continues to chip away at their purchasing power, making it harder to keep up with rising costs. For Crop Over suppliers, this situation forces a tough choice: either absorb the additional costs themselves or pass them on to consumers. Additionally, finding sponsors becomes increasingly difficult as they too are faced with constrained budgets.

In the realm of festivals and cultural celebrations, conflicts often arise between the desire to preserve tradition and the drive to maximize economic returns. Traditional practices and rituals may clash with modern economic realities, leading to tough decisions about whether to adapt or compromise cherished customs for commercial success. After half a century, Crop Over has flourished and transformed, now poised to truly reach its full potential. With this in mind, stakeholders understand the importance of moving to a route featuring wider roads, ample space for vendors and spectators, and a layout that can be efficiently managed by the police and defence force. This was highlighted by Jason Thompson, President of the Barbados Association of Masqueraders. These decisions aren’t just about the merriment of the masqueraders; they also focus on the economic well-being and livelihood of the vendors. This is particularly crucial since vendors were hit hard in 2021 when the route was moved to the ABC highway. In essence, the intersection of sentimentality and economics in festival management underscores a complex interplay of values, priorities, and practical considerations. Successfully navigating this intersection requires a nuanced understanding of both cultural significance and economic dynamics, ensuring that the festival not only survives but thrives in the face of evolving challenges.

Finding Balance

Experiencing Crop Over from a consumer’s perspective is a joyous dive into a cherished tradition. However, an economic analysis offers a different lens. Behind the scenes, there’s a complex web of financial considerations—budgeting, pricing strategies, sponsorship deals, and logistical costs. While consumers revel in the festivities, organizers grapple with balancing emotional resonance and economic viability. A balancing act that is no small feat. From ticket prices to vendor fees, every decision impacts the festival’s financial health and sustainability. 

Reflection

Reflecting on my experiences, my view of Crop Over has evolved. Initially, I was captivated purely by the sensory delight and emotional connection. Over time, as I’ve come to understand the economic intricacies, I appreciate the festival’s resilience and adaptability even more. It is a complex economic entity requiring meticulous planning and strategic financial decisions to thrive.

Crop Over epitomizes the heart and soul of Barbados, showcasing our creativity, and community spirit. Its continued success hinges on our ability to innovate while preserving its unique essence. More than just a festival, Crop Over celebrates our identity and enduring spirit. By navigating future challenges and opportunities, we can ensure it remains a beloved tradition for generations to come.

Continue Reading

Culture

Cultural Diversity On Full Display, Celebrating The Samburu And Maasai Heritage

The Maa Cultural Festival was back for its second edition, running from November 6 to November 10 at the scenic Samburu National Reserve. The festiva was held over five vibrant days showcased rich traditions as well as the cultural brilliance of the Samburu people and their Maasai neighbours. It drew attendees from Kajiado, Narok, Laikipia, Marsabit, Isiolo, and Nakuru.

The celebration displayed Maa’s unique traditions through dances, music and art. Visitors immersed themselves in authentic cultural experiences, sampling traditional meals like nyama choma and boiled meat with soup; a true gastronomic delight that enriched the cultural journey.

Along with dance music and art there was a vibrant display of Kenya’s cultural dressing as attendees bedecked themselves in beautiful beaded art worn around their necks, arms and on their garments.

Continue Reading

Culture

SPIRIT OF THE NATION THIS WEEKEND

Parish Ambassadors, representing the eleven parishes will show their talent, costumes and formal attire this Saturday November 16th evening at the Garfield Sobers Gymnasium the show begins at 6 pm.

Continue Reading

Trending

© 2022 Advomag. All rights reserved.