Tourism

TOURISM DAY MESSAGE 2023

Investing in People, Planet and Prosperity

The United Nations World Tourism Organisation (UNWTO) has asked that observance of international tourism day this year “highlight the vital need to deliver investment for projects that work for People (by investing in education and skills), Planet (by investing in sustainable infrastructure and accelerating green transformation) and Prosperity (by investing in innovation, technology and entrepreneurship).” Ultimately the theme is linked to supporting the sustainable development goals (SDGs) with the bigger goal of transforming the world.

If there is an industry that can have a transformational impact, tourism is it! Even after being dealt a body blow by COVID tourism has proven its resilience and in 2023, according to the UNWTO, is back to 80 percent of pre pandemic levels and is still employing one in every ten people globally. Part of the reason for this is the labour-intensive nature of the industry. UNWTO estimates that “one job in the core tourism industry creates about one and a half additional (indirect) jobs in the tourism related economy.”

Given the global significance of tourism, if ever there was a time for such a transformation, it is now. The world is at a different level of consciousness and therefore tourism must also make a transition. This year’s world tourism day theme reflects the global shift towards acknowledging our shared fate as citizens of this earth and the need for us to seek a balance of the parts that make the whole. Only if we take care of our people and our planet can we truly achieve prosperity.

People have always been at the forefront of Barbados’ development as a premiere tourism destination. Those of us who recall The Visitor magazine will remember interviews asking visitors what they love about the island. The leading answer would always be “the people”. That has remained unchanged over all the years. Bajans remain that “je ne sais quoi”, the secret ingredient in our tourism success. Many other islands have similar components including beautiful beaches, rich heritage and colourful culture. No other place on earth can boast the wit, warmth, civility and hospitality of Barbadians. These are characteristics well worth safeguarding as they contribute not just to our tourism product but to the quality of life on this island.

This means that we must continue to invest in our people in meaningful and tangible ways. The natural fit of our island to this industry has been based on some very subtle ways in which we live. Our sense of community, which lends itself to looking out for others, has led to our reputation for being kind. Our courtesy and congenial ways of interacting with each other has led to our reputation for being friendly. Underpinning all of this is our social and educational systems which combine to create a populace with both traditional and emotional intelligence plus a value system that supports the collective goal of making tourism our business.

The tangible investment in our people will require continued attention to the fundamentals. Ensuring that our citizens continue to have access to high quality education from primary right through to tertiary levels. Barbados is one of the top ranked islands in the Caribbean in terms of expected years of schooling. It is also one of the most highly rated countries in the region in relation to the human development index. So, while economic markers are important, it is Barbados’s attention to the education and health of its people that have led to the island’s success. It is too, the significance we attach to socialization, the village raising our children and maintaining strong values.

These things will allow us to see both economic and social prosperity for our people. At this juncture the tourism industry must continue to provide them with training to match the opportunities that exist for them to have meaningful and rewarding work. That work must include good working conditions and fair pay. It must provide an enabling environment for persons to carry out their task competently in a setting that provides autonomy and allows them to connect to the guests and colleagues. Ensuring that they feel like they can benefit from the many opportunities that tourism has to offer.

There is an unfortunate and widely held perception that tourism only offers entry level opportunities. Tourism employment runs the full gamut and gives anyone, from the most fledgling to the most expert, a range of professional opportunities for growth and personal development. Beyond employment there is also the chance to develop businesses; the expanded markets provided in a tourism economy are meaningful for those who wish to innovate and be entrepreneurial. The numbers of persons entering the sharing economy to provide accommodation bears evidence of this, as do the number of restaurants, taxi drivers and tour companies and other individually owned enterprises operating in the tourism space.

Investment in the planet follows logically from this. Given the position that Tourism holds in Barbados as our leading driver of private sector employment, number one source of foreign exchange earnings and principal contributor to GDP, how we build out this industry must be done responsibly and sustainably. The concern about our dependence on Tourism is valid however, it remains for the foreseeable future the best fit for our resources. We must not allow a lack of vision and innovation to limit the growth of this industry.

The question then becomes how do we build wealth for Barbadians and increase equity through the industry? The clear way is to create a facilitating environment where local participation in the tourism economy can thrive. There are already mechanisms in place to support this. The onus is on us to activate these tools, safeguard our resources and to marshal them to provide the best possible return to this island and its people.

There is a growing demand for sustainable tourism that has converged with a growing awareness around issues of the environment, social justice and equity. This combined with social media activism has placed increased pressure on governments, businesses, and individuals to be ever mindful of the impact of their actions. Barbados is attuned to this shift and poised to take advantage of this burgeoning awareness. From our leader, Prime Minister Mia Mottley, who is one of the most powerful global voices on climate change and the need to save our planet, to our recent awards as a sustainable travel destination.

We are charting a path to achieving the SDGs. The opportunities lie not only in turning a new generation of travelers onto the many ways in which we practice sustainable tourism but to the very authentic experiences they will have when they visit this island. The opportunities also lie in creating new business models to encourage more participation by locals in the tourism economy, to incentivize the many locals who have already made investments to continue to do so and to maintain a balanced portfolio of tourism investors.

In the 1960s when Barbados deliberately shifted its focus from sugar to tourism many argued it was simply trading one mono-crop for another. That argument only has merit if we continue practices which support extractive and exploitative development of the industry. There must be a commitment, both in policy and in practice, to ensuring that the greatest rewards of tourism remain here and can be used for the development of this island. Much of Barbados’ tourism product remains indigenously owned and operated. The greatest incentives therefore must be provided to ensure that remains the case. Stimulating local investment in sustainable, green projects has to remain a priority. It is only then that the true multiplier effect where every tourist dollar spent on this island touches sectors from retail to manufacturing and agriculture.

This year 2023 will mark the first full year of normalcy. Tourism continues to recover and this Tourism Day calls on us to reflect on its significance to our development as a country and how we can continue to use Tourism as a platform to be true craftsmen of our fate.

Happy World Tourism Day!

BHTA Chairman

Renée Coppin

Tourism

American Airlines New York Service Returns To Barbados

American Airlines (AA) non-stop service from New York’s John F. Kennedy (JFK) airport to Barbados, restarted today, just in time for the island’s winter 2024/2025 season.

AA Flight 585, captained by Brian Nealis and First Officer Benjamin Sebek, landed at the Grantley Adams International Airport around 12:18 p.m., carrying 135 passengers, including Barbados’ Consul General to New York, Lorenzo Harewood.

The passengers and crew were welcomed by the acting Chief Executive Officer (CEO) of the Barbados Tourism Marketing Inc. (BTMI), Craig Hinds; CEO of the GAIA Inc., Hadley Bourne; other officials from the BTMI; Ministry of Tourism, and Tourism sector; and Haynesville Tuk Band and dancers.

Acting CEO Hinds noted that today’s return of American Airlines from the northeast corridor of America is not merely a flight route, but is seen as a bridge strengthening the island’s connection to the most important part of the USA.

“This route symbolises a vital connection that welcomes travellers to our shores, inviting them to experience the warmth, beauty, and the unique spirit of us here in Barbados. This renewal service arrives at a pivotal point in our tourism journey, as Barbados’ tourism sector sees robust growth.

“Our partnership with American Airlines has been instrumental in allowing us to share Barbados with the US and also the rest of the world. Year to date, we have seen over 170,000 arrivals to these shores from the United States, and I think that American Airlines has a very big role to play in that, so, thank you very much,” Mr. Hinds stated.

He added: “For nearly five decades, American Airlines has been more than a partner, it has been steadfast in its service to Barbados. This flight from JFK, first launched 49 years ago, has facilitated countless journeys, introduced our island to new visitors, and fostered invaluable bonds between the two nations.

“Next year, we look forward to celebrating the 50th anniversary of this partnership, a milestone that underscores enduring strength and the relationship which we’ve worked so hard to make sure that we maintain. The re-establishment of this service will not only expand tourism, but it will support Barbados across a range of vital sectors, such as leisure, cultural tourism, diaspora engagement, culinary experiences, and romance tourism, to name a few,” the acting CEO said.

AA’s Managing Director of Operations for Mexico, Central America, and the Caribbean, José María Giraldo, stated that it was a privilege for him to be in Barbados celebrating the reconnection of passengers from JFK to GAIA.

“We’re thrilled to further strengthen today our commitment to Barbados, a country that we have served for more than 49 years, and we are proud to lead as the largest US airline with this new route from New York, which we plan to operate daily on our 737 fleet. We further open up Barbados to our customers around the world, as we play a vital role in promoting the tourism industry on this beautiful island,” Mr. Giraldo said.

He disclosed that come Saturday, November 9, AA will also launch a new service from Philadelphia, USA, using its 737 fleet, which will operate weekly.

The AA Director of Operations remarked: “We are proud to be the only US airline that will operate from four US hubs to Barbados and operate up to 30 weekly flights, a true milestone for our airline.”

Mr. Giraldo expressed appreciation to the team at AA, the Barbados Government, airport authorities, and its partners in the tourism industry for helping to make today a reality. He said he looks forward to continuing working with them towards the success of the service and the island’s tourism industry. (PR/GIS)

Tourism

CONVIASA INTRODUCES LARGER AIRCRAFT ON BARBADOS ROUTE, BOOSTING OPPORTUNITIES FOR TRAVEL AND TRADE

The arrival of Conviasa Airlines’ Airbus A340-200 signals a major development in the air connectivity between Barbados and the Bolivarian Republic of Venezuela.

Due to growing demand for travel on this route, the airline has upgraded to a larger aircraft, offering 250 seats—more than double the capacity of the previous Embraer 190, which accommodated just 100 passengers.

This transition to the Airbus A340, which arrived in Barbados on October 5th, was celebrated by a delegation led by Corey Garrett, Director of Latin America for the Barbados Tourism Marketing Inc. (BTMI). The introduction of this larger aircraft not only meets the rising demand but also enhances the scope for future travel, allowing for a significant increase in seat availability and visitor arrivals between the two nations.

Corey Garrett, BTMI’s Director of Latin America, underscored the significance of this development:
“The increased capacity of the Airbus A340 is a game-changer for Barbados. It presents an unprecedented opportunity to welcome more visitors from Venezuela and the wider Latin American market, further promoting our island’s rich cultural heritage, beautiful landscapes, and world-class hospitality. Strengthening our connectivity with Venezuela opens new doors for economic growth, increased trade, and the deepening of cultural and business relations.”

More than just an aircraft upgrade, this change reflects the strengthening partnership between Barbados and Venezuela. The new Airbus A340 paves the way for Latin American travelers to enjoy easier access to Barbados’ rich cultural experiences, world-class beaches, and vibrant attractions. With more seats available, this route opens exciting possibilities for expanding tourism, trade, and cultural exchange between the countries.

Economic Benefits

The shift to a larger aircraft brings with it a host of economic advantages for Barbados. The enhanced capacity opens up more opportunities for local businesses, offering greater exposure to the Latin American market and diversifying the island’s visitor base. Travelers from Venezuela can now enjoy seamless access to Barbados’ stunning beaches, iconic landmarks, and vibrant festivals, including the upcoming Barbados Food and Rum Festival and the world-famous Crop Over Festival.

As Barbados continues to position itself as a key Caribbean hub, this increased connectivity with Venezuela signals a bright future for tourism growth, stronger trade relations, a deepened cultural exchange that will benefit both nations for years to come. (PR)

Caption: A delegation comprising of H.E. Aquinas Clarke, Ambassador of Barbados to the Bolivarian Republic of Venezuela and Director, Latin Caribbean, BTMI, Corey Garrett, welcomed the team from Conviasa Airlines.

Tourism

Food & Rum Festival Wins Culinary Award For Second Year Running

The Barbados Food and Rum Festival has once again claimed the prestigious title of the Caribbean’s Best Culinary Festival. The announcement was made at the 5th Annual World Culinary Awards held in Dubai, United Arab Emirates.

The World Culinary Awards serves to celebrate and reward excellence in the culinary industry through its annual awards programme. World Culinary Awards is the sister event of World Travel Awards, itself inaugurated in 1994.

This marks the second year in a row that the festival has been recognised for its culinary excellence on the global stage. The award highlights the festival’s commitment to elevating the island’s diverse offerings while strengthening its tourism product.

Culinary Capital of the Caribbean

Barbados Tourism Marketing Inc. (BTMI) is the entity responsible for the production of the festival. Chief Executive Officer, Andrea Franklin, noted that the annual Food and Rum festival, which showcases the island’s talented chefs and mixologists, continues to position Barbados as a leading destination for culinary experiences.

“We are incredibly honoured to receive this prestigious award for the second consecutive year. It’s a testament to the hard work and dedication of everyone involved in the Barbados Food and Rum Festival, from our talented chefs and mixologists to our partners and sponsors,” CEO Franklin stated.

She added: “This recognition not only celebrates our unique culinary heritage but also reinforces Barbados as the Culinary Capital of the Caribbean.”

Barbados Food and Rum Festival 2024

The 2024 edition of the Barbados Food and Rum Festival will be held from Thursday, October 24, to Sunday, October 27. Described as ‘the Ultimate Foodie Dream Weekend’, it promises to be even more enticing, with a dynamic lineup of culinary events, including Liquid Gold Feast, Rise & Rum Breakfast Beach Party, Rum Route, Chef Classics, Oistins Under the Stars, Culture of Cuisine Talks, and the first ever Rum Night. The festival will feature local and international culinary talent, as well as young aspiring chefs.

This year’s festival also included the family-oriented Bajan Fair, which was held yesterday.

Feed the Future

Under the theme “Feed the Future”, the festival’s goal is to invest in the next generation of culinary talent through the Junior Chef Cook-Off Competition. The competition creates developmental and training opportunities for young aspiring chefs as they compete against each other for the title of Junior Chef Champion.

This year, 21-year-old Omari Layne was the winner of the competition, receiving a scholarship for an Associate Degree in Culinary Arts at the Jean and Norma Holder Hospitality Institute, an internship at one of Barbados’ premium fine dining restaurants, as well as BBD 3,000.

As the festival continues to grow, it remains a key ingredient in Barbados’ efforts to enhance its global appeal as a premier culinary destination. (PR/GIS)