A series of witty videos for Sagicor Bank by Barbadian agency Virgo Communications, one of which included Deaf Barbadian talent, has resulted in multiple gold awards at the American Advertising Awards and the prestigious Mosaic award, which is given for diversity and inclusion in advertising.
The Caribbean Advertising Federation said the judges of this year’s American Advertising Awards (or “ADDY” awards) commended the agency for cleverly using American Sign Language (ASL) in the video “Bad Partner.” Amy Turkington, the 2024 ADDY Chairman explained that the Mosaic is not awarded every year. “A CAF Mosaic Award recognises creative excellence for an entry that promotes inclusiveness, equity and diversity. The judges felt that the energy and spirit in this ASL spot from Virgo Communications was very well done. They felt the actor was exceptionally talented in conveying the concept of breaking up with his provider.” The video was part of the “Break up with your Bank” campaign, which also won a Gold Award for the entire campaign. Virgo also won another Gold and two Silvers for individual videos in the series. Virgo also received a Silver Addy award for Rubis’ “Fuel Your Fun” jingle, further solidifying its position as a leader in innovative advertising.
Emma Saba, Director at Virgo, said the company is thrilled by the awards, especially for the Mosaic award. “The campaign originated thanks to Sagicor Bank’s commitment to doing an enormous amount of research into the issues and frustrations that people in Barbados feel with banking and financial institutions in general. Every one of these ads actually came from a key insight from a focus group or, in some cases, even from certain phrases that people used. What’s fantastic about this Mosaic-awarded ad is that the frustrations the actor brought to life weren’t around his disability. It was frustrations that everybody feels, and it showed the commonality that we all feel in certain situations.”
“Bad Partner” was directed by Khalil Goodman, Account Director at Virgo Communications. All the videos in the campaign were shot and edited by Stuart Hall.
Lionel Smith, who appeared in “Bad Partner”, is also a Deaf advocate. He said the impact of the ad is two-fold: it showed disabled people as part of everyday mainstream society and served to inspire the Barbadian Deaf community. “It gives some a sense of pride to see another deaf person on camera. [We can] look at it and… maybe they can also know that they can have the opportunity to be involved in something like that in the future as well.”
Dwayne Worrell, Marketing Manager with Sagicor Bank, said his company is “more than happy to have partnered with a strong agency to help us to bring, to market our vision with some flair and some flavour. It’s important for us to have several voices represented in our advertising because our products and services are available to everyone in Barbados. Simply put, representation matters and inclusion matters.” He added, “I would encourage other companies, entities, agencies to.. be more inclusive in their advertising.”
The Caribbean competition is the first leg in a 3-tier awards process and one of the largest competitions in the US and Caribbean. Winners from AAF-Caribbean will compete with winners from Florida at the District Competition, winners being announced in May at the District 4 Annual Meeting and AAA gala presentation. The third and final tier of the competition is National, which includes winners from 15 multi-state districts to compete as finalists in the American Advertising Awards competition. (PR)
Young Upcoming Executives Spend Time with Regional Executives
Eleven eager young men with aspirations to become executives or entrepreneurs when they grow up, had a unique opportunity recently when they visited and sat with the most senior executives at the regional head office of CIBC Caribbean.
The semi-finalists and finalists in the 2025 Mr. Executive Challenge had the opportunity to meet and ask questions of the members of the executive suite of the bank.
Mark St. Hill chats with the students as he welcomed them to the Job Shadow Day at the bank, to his left is Donna Wellington, Chief Country Management Officer.
The students, representing their respective secondary schools, met with Chief Executive Officer, Mark St. Hill; Chief Financial Officer, Carl Lewis; Chief Risk Officer, Patrick McKenna; Chief Auditor, Khadija Bourne; Chief Country Management Officer, Donna Wellington; Deputy Chief Information Officer, Infrastructure, Neil Matthews deputising for the Chief Information Officer Esan Peters; Managing Director, Transformation Governance and Control, Doug Williamson; and Head of Country Barbados, Kemar Polius.
The students engaging with Michelle Whitelaw – Director Personal and Business Banking as they visit the Warrens branch
St. Hill welcomed the young men to the bank, congratulating them on being a part of what he considered to be an excellent initiative, explaining that they had left a serious impression on him when they met at the entrepreneurship graduation ceremony a few weeks ago. He urged them to ‘Live your dreams and go for what you want to do.’ He congratulated all of them saying, “You have shown that you are a cut above the rest”
Kemar Polius, the bank’s new Head of Country for Barbados and Joseph Taitt-Small of Alleyne School engaged in active conversation just prior to lunch
The CEO said 70% of the bank’s workforce, and 50% of its leadership is female, noting “that is why it is important for the bank to be involved in programmes like this one, where males are encouraged to step up”.
The various executives also gave inspiring and reassuring words to the students, Donna Wellington explained that the day will serve to open their eyes to the many careers available to young men in the bank. She explained that while people normally think only of counting money in a branch, there are so many other careers in technology, marketing, risk, legal, human resources, and property management. She therefore urged them to “embrace, learn what you can, we want to open your eyes to what is possible.”
Barbados’ new Head of Country, Kemar Polius shared with the students that he never saw himself sitting in a board room like the one they were in, and working at this level in a bank, but he was given an opportunity which he grabbed with both hands and made the best of it. He encouraged them to do the same.
The general direction from the other Executives was for the young men to focus on what they wanted to do, examine every opportunity given and recognise that life is not a straight line.
Mark St. Hill chats with the students as he welcomed them to the Job Shadow Day at the bank, to his left is Donna Wellington, Chief Country Management Officer.
Neil Matthews, in addition to his post at the bank is also a Lieutenant Commander of the Barbados Defence Force and has been coopted to head the Cyber Security and Drone Units to help protect the country from cyber-attacks. He said that as a teenager, he never envisaged himself being in this position, but people recognised some value in him and pushed him to achieve and he has never stopped learning. He added that he would be back in ‘school’ to do a course from the following day.
Coordinator of the Mr Executive Challenge, Winston Cumberbatch, explained how the students reacted “For weeks they had been looking forward to the Job Shadow with great anticipation. However, none of them could have envisioned what actually took place. They were totally blown away by the level of interest, hospitality and inspiration that the CIBC Executives gave.”
Following that eventful meeting with the executives, the boys were taken on a tour of the bank’s departments where they were able to meet staff members who explained the duties and operations of their departments and answered many questions from the curious young men, as they sought to understand the areas and the opportunities there.
They visited the Treasury department, where the team explained the department that manages the bank’s financial resources – the cash in circulation, capital management on a regional level. This department is the one that makes sure there is cash available when and where it is needed. The young men quizzed this team on how they managed the foreign exchange with the amount of shopping that Barbadians do online with Amazon and Shein, and they also wanted to know if the bank had adopted AI as yet.
The Compliance team told them about the three areas under their portfolio – AML (Anti Money Laundering), Compliance and Advisory Sanctions. The next stop at HR (Human Resources) was where they had a chat with Jacintha Hinds, Officer, Human Resources, who shared her passion for HR and answered their many questions about qualifications and the issues that affect how people behave.
Other departments which the students enjoyed visiting were the Legal department, Corporate and Investment Banking, before they went on a tour of the Warrens branch across the street, following which they sat down to a sumptuous lunch with the executives in the company’s board room.
The afternoon session saw them visiting the Marketing, Communications, Engagement and Technology units before they left and headed home, full of information which they can now process for their own careers.
In wrapping up the session, Coordinator Winston Cumberbatch added “The operations knowledge imparted during the tour of the office and the bank, along with the questions that followed, made the occasion an educational engagement of the highest order, which could not have been possible in the classroom. As Coordinator, I am extremely grateful to CIBC Caribbean for going beyond their financial support to offer such a life changing experience to these well deserving young men from eleven of our secondary Schools.” (PR)
New Chief Executive Officer For Fair Trading Commission
The Fair Trading Commission announced the appointment of Brian Reece as Chief Executive Officer.
Mr. Reece joined the staff of the Commission as Director of Utility Regulation in August 2023. In that role he was responsible for managing the strategic goal of ensuring the efficient and safe provision of regulated utility services in Barbados. This included the supervision and leadership of a team of professionals focused on the National Renewable Energy Transition.
Mr. Reece is an Attorney-at-Law and holds an MSc. Environmental Engineering from the University of Manchester and LLB (Hons) from the University of the West Indies along with the Legal Education Certificate from the Norman Manley Law School. He is also a Member of the Institute of Environmental Management and Assessment.
Mr. Reece has twenty years of industrial experience, along with the Chairmanship of national regulatory advisory committees. (PR/GIS)
Yantai Eyes Barbados for Zero-Carbon Island Collaboration
By Deanzer Roberts
In a passionate appeal for international partnership in the fight against climate change, Director of the Yantai Zero-Carbon Island Development Center, Hu Yibing, has outlined a bold vision for green and sustainable development during his remarks at the Zero Carbon Island Cooperation Conference held at the Accra Beach Hotel this week.
Speaking before a number of key stakeholders and development partners, Hu extended greetings from the coastal city of Yantai, China—proudly dubbed “Coastal Wonderland” and known for its striking natural beauty and forward-thinking environmental strategies.
“China fully understands the concerns of Barbados and other small island developing states in the field of climate change,” said Hu, echoing sentiments recently shared by Chinese President Xi Jinping during a meeting with Prime Minister Mia Amor Mottley. “Our purpose here is to promote green and low-carbon cooperation and contribute to the sustainable development of the island.”
Hu described Yantai’s landmark Changdao International Zero-Carbon Island project as a shining example of what’s possible when policy, innovation, and community unite. The island—already boasting net-zero greenhouse gas targets for 2035—has banned outside vehicles, transitioned heating from coal to electricity, and ensured that 100% of new buildings meet green standards. The initiative has already eliminated over 20,000 tons of coal usage annually, cutting carbon emissions by 52,000 tons.
Efforts also extend to marine and land ecosystems, with restored algal fields and seagrass beds, cleaner waters, and increased biodiversity—including a rise in migratory bird species. Waste management, aquaculture restructuring, and green tourism models have also played key roles.
The conference also spotlighted the International Zero-Carbon Island Cooperation Initiative, launched by Yantai during COP29 in 2024, with the support of 32 co-initiating global stakeholders. The initiative aims to unite island regions through shared green goals, ranging from renewable energy solutions to marine science collaboration and vocational training.
Hu revealed that Yantai is now taking another bold step by proposing the world’s first international organization focused solely on zero-carbon island cooperation. This new body, headquartered in Yantai, would be open to membership from NGOs, academic institutions, research bodies, and private enterprises worldwide—including those in Barbados.
“This organization will strengthen resilience to climate disasters, ensure island energy security, and support economic and social development through low-carbon industries and technologies,” Hu explained. Over 20 institutions and enterprises have already confirmed their participation.
Extending an invitation to Barbados, Hu emphasized the shared environmental destiny of island nations and regions. “Those who share the same aspirations will not regard mountains and seas as a distance,” he said. “Despite the distance, China and Barbados share a clear sea and blue sky.”
As Barbados continues to carve out its place as a climate leader in the Caribbean, the alignment with Yantai’s zero-carbon vision may offer meaningful pathways for collaboration—both in policy and practice.