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RED SOARS WITH 7 ANGEL AWARDS

Most awarded Caribbean Agency

Red Advertising won 7 American Advertising Federation Angel Awards, including two gold, to emerge as the most awarded agency in the Caribbean in the 2022 American Advertising Federation Angel Awards.

The leading advertising and marketing Company was the most awarded Caribbean Agency for the 5^th year running in these awards, which highlight exceptional work for corporate social responsibility and the public good. In total Red has now won 31Angel Awards over the 5 years of these prestigious awards. This includes 16 Gold Angels.

Red won 5 Angels, for Barbados’ Norman Centre including work on Covid Awareness, Black History Month and Breast Cancer Awareness. This made Norman Centre the most awarded client in the Caribbean.

Other Red winning campaigns included Sagicor Life for its Pinktober Campaign, the third year in a row for this Campaign, and The Salvation Army, again another Angel winner over several years.

Managing Director, Jevan Jutagir commended his team and his clients on their Angel Award winning creative work:

“It is time to turn traditional marketing and advertisement on its head. Customers no longer want to know about your product attributes, there are so many equivalent products all with similar features. What they want to know is what good your company is doing for their community, and themselves by extension. Corporate Social Responsibility (CSR) has come of age…Public Good is now Public Great!

Companies need to get this and build winning CSR strategies, or get left behind. CSR is no longer a pure Corporate Affairs or Public Relations concern….it is mainstream marketing.

Red understands this and has pivoted what we do at our core into doing much more work for the public good, both for our paying clients and as pro bono work.

Our CSR client list includes leading companies and organisations such as Sagicor, Banks Holdings Limited, Norman Centre, the Rotary Club of Barbados and the Barbados Government; and we also do pro-bono work for the Barbados Alliance to end Homelessness and The Salvation Army. We have executed award winning campaigns on causes as diverse as sightlessness, Covid-19, Breast Cancer and homelessness. We belong to our community so it is right that we should pull our weight and help uplift it. We just need clients who understand that this obligation to society can also be profitable for those companies that embrace CSR first. We are willing and able to help clients construct winning CSR campaigns. Just give us a call.”

(R-L) Red Advertising’s Managing Director, Jevan Jutagir, Lesley Norvel, Senior Facility Manager, Norman Centre, and Red’s Award-Winning Artist Sheba Phillips celebrate with some of Sheba’s Angel Award winning designs.

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EBC Officers Conducting Verification Of Addresses Exercise

The public is advised that Registering Officers from the Electoral and Boundaries Commission (EBC) are in the field conducting a verification exercise to confirm the address of each registrant. This activity is in accordance with the Representation of the People Act Cap 12, Section 12.

EBC Registering Officers will be wearing the department’s branded T-shirts with the official ID prominently displayed as they visit residents in districts across the island.

Householders are encouraged to cooperate with the Registering Officers and secure their pets or animals during the visit. (PR/GIS)

Local

Police Service Tips For A Safe Bank Holiday Weekend

As persons prepare to attend various events over this extended weekend, Crime Prevention Officer with The Barbados Police Service, Inspector Roger Babb, is encouraging them to “stay in control” as they enjoy themselves.

Inspector Babb reminds members of the public that drinking alcohol impairs their ability to make good decisions, and drinking and driving may result in accidents that can be fatal.

The Crime Prevention Officer shared these useful tips:

Do not feel pressured to drink alcohol; it is okay to say no.
Do not drink and drive, always have a sober designated driver.
If you drink, do so in moderation and never leave your drink unattended.
Do not let anyone bring a drink for you.
To avoid having your drinks spiked, buy your own drinks, and watch the bartender make or open them.
If you think your drink was tampered with, let someone know and seek medical attention.
Be cautious with strangers and do not accept drinks from them.
Be aware of your surroundings.
Never mix alcohol with other drugs.
PR/GIS

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SANDALS BARBADOS RECEIVES (CARPHA) AWARD

Sandals Barbados is the proud recipient of the Caribbean Public Health Agency (CARPHA) Healthier Safer Tourism (HST) award.

The presentation was made recently at the Ministry of Health and Wellness office located in the Frank Walcott Building, St. Michael, Barbados.

Accepting the award for the Luxury Included Resort was General Manager Bruno Couesnon.

In his brief remarks Couesnon thanked every one of the team members who contributed to the resort’s recent accolade.

“It’s always nice to win awards; but it takes a team effort to achieve the results for which we are being recognized, today. The health and safety of our guests and team members are important to us and it is great to be selected and celebrated by CARPHA for doing our part and succeeding,” said Couesnon.

Executive Director of CARPHA Dr. Lisa Indar commended the hotel for achieving this internationally recognized award and praised its commitment to health and safety procedures.

“The 2019 Covid pandemic led to global shut down of tourism but it also demonstrated the resilience of the Caribbean by being able to bounce back. Part of that bouncing back was to be able to create a healthier and safer tourism experience and the reason you are here today is by being part of the tourism health programme and implementing proactive measures,” said Dr. Indar.

Some of the benefits of this award include being regionally and internationally recognized for healthier safer tourism endorsed by the Caribbean Tourism Organization (CTO); the Caribbean Hotel & Tourism Association (CHTA) and the World Travel & Tourism Council (WTTC).

The award is the only traveler’s health award where compliance is assessed – it is measurable and verifiable, ensuring the safety of the tourist facility, staff and guests. It also gives a comparative, marketing advantage and gives value to the quality of service.(PR)

CAPTION: Sandals Barbados General Manager General Manager Bruno Couesnon (L) accepting the CARPHA award from Chief Medical Officer, Dr. Kenneth George