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RED SOARS WITH 7 ANGEL AWARDS

Most awarded Caribbean Agency 

Red Advertising won 7 American Advertising Federation Angel Awards, including two gold, to emerge as the most awarded agency in the Caribbean in the 2022 American Advertising Federation Angel Awards.

The leading advertising and marketing Company was the most awarded Caribbean Agency for the 5th year running in these awards, which highlight exceptional work for corporate social responsibility and the public good. In total Red has now won 31Angel Awards over the 5 years of these prestigious awards. This includes 16 Gold Angels.

Red won 5 Angels, for Barbados’ Norman Centre including work on Covid Awareness, Black History Month and Breast Cancer Awareness. This made Norman Centre the most awarded client in the Caribbean.

Other Red winning campaigns included Sagicor Life for its Pinktober Campaign, the third year in a row for this Campaign, and The Salvation Army, again another Angel winner over several years.

Managing Director, Jevan Jutagir commended his team and his clients on their Angel Award winning creative work:

“It is time to turn traditional marketing and advertisement on its head. Customers no longer want to know about your product attributes, there are so many equivalent products all with similar features. What they want to know is what good your company is doing for their community, and themselves by extension. Corporate Social Responsibility (CSR) has come of age…Public Good is now Public Great!

Companies need to get this and build winning CSR strategies, or get left behind. CSR is no longer a pure Corporate Affairs or Public Relations concern….it is mainstream marketing. 

Red understands this and has pivoted what we do at our core into doing much more work for the public good, both for our paying clients and as pro bono work.

Our CSR client list includes leading companies and organisations such as Sagicor, Banks Holdings Limited, Norman Centre, the Rotary Club of Barbados and the Barbados Government; and we also do pro-bono work for the Barbados Alliance to end Homelessness and The Salvation Army. We have executed award winning campaigns on causes as diverse as sightlessness, Covid-19, Breast Cancer and homelessness. We belong to our community so it is right that we should pull our weight and help uplift it. We just need clients who understand that this obligation to society can also be profitable for those companies that embrace CSR first. We are willing and able to help clients construct winning CSR campaigns. Just give us a call.”

(R-L) Red Advertising’s Managing Director, Jevan Jutagir, Lesley Norvel, Senior Facility Manager, Norman Centre, and Red’s Award-Winning Artist Sheba Phillips celebrate with some of Sheba’s Angel Award winning designs.

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One Family hamper drive gets $75,000 boost from Sandy Lane Charitable Trust

Christmas 2024 just got a lot brighter for the 1000 families of the One Family programme under the Ministry of People Empowerment & Elder Affairs (MPEA), thanks to a donation of BBD. 75,000.00 worth of grocery hampers from the Sandy Lane Charitable Trust (SLCT).

Representatives of SLCT, including Derrick Smith, Grand Patron and founding Trustee, Trustee Pippa Challis, and Project Coordinator-Administrator Nekei Grant, were recently at One Family’s Warrens office to present the donation to the One Family Project Team. Present to receive the donation were Minister, the Hon. Kirk Humphrey, Permanent Secretary Jehu Wiltshire, Social Development Project Manager Nicole Daniel and Project Officer Lisa Holder. 

Minister Humphrey commended SLCT and thanked its Board of Trustees for their ongoing work in Barbados, and specifically with his Ministry, noting that such partnerships could help break cycles of generational poverty in Barbados.

“The government of Barbados is passionate about the objectives of this One Family project, and we believe in what we are doing. We see One Family as the first initiative with the potential to break the inter-generational cycles of poverty, a purpose and objective that traditional government agencies were not designed for. Traditional approaches have not been holistic enough, and One Family gives the first real opportunity to break that poverty exchange between generations,” Minister Humphrey said.

Commenting in response, Trustee Pippa Challis said SLCT was pleased with the ongoing amazing partnership with MPEA. She said One Family had positively impacted SLCT’s work regarding due diligence and background investigations necessary to make the outreach work more effective.

“Our partnership with the One Family Programme Team is truly beneficial to both organisations, as we work towards one common goal of achieving social change. Our ability to rely on the One Family team to provide accurate, timely and reliable information means that our assistance can reach the most deserving families. Whether it is providing beds, back-to-school supplies or food vouchers, we know that we are reaching the right families. That’s why this collaboration works for us, as much as it works for you.” Mrs Challis, further commends the team on their success with the programme thus far and the amazing job they are doing.

One Family Project Manager, Nicole Daniel, said the SLCT donation would significantly boost this year’s hamper donation drive, bringing much-needed supplies and tangible Christmas cheer to the 1,000 families and hundreds of children currently served by the Programme.

“One Family is not a hand-out programme but concentrates on holistic transformation to help every family reach a stage where they can give back to their communities and Barbados.” (PR)

Caption: Pictured from left are SLCT Project Coordinator-Administrator Nekei Grant, One Family Project Officer Lisa Holder, SLCT Trustee Pippa Challis, Derrick Smith, SLCT Grand Patron and founding Trustee, People Empowerment Minister, the Hon. Kirk Humphrey, Permanent Secretary Jehu Wiltshire, and Social Development Project Manager Nicole Daniel.

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Men’s programmes lighting the way with support from Light & Power 

Barbadian men are stepping up to mentor and inspire a new generation of male leaders to reach their full potential and light the path to a brighter future.

On International Men’s Day recently, two such organisations were recognised and supported with financial donations from the Barbados Light & Power Company (Light & Power). The Rites of Passage: Boys to Men program, led by Anthony Seale and Reverend Derick Richards of the James Street, Speightstown Circuit of the Methodist Church, and the Purpose 180 Foundation, founded by Nigel Jules, were both lauded for their contributions during a presentation held at Light & Power’s Garrison, St. Michael Headquarters. Both organisations spoke about the impactful initiatives they have established to support young men in Barbados. 

Light & Power said it was pleased to support programs focused on mentoring and uplifting at-risk young men.

“These programs are crucial in empowering young men to reach their full potential, and Light & Power is pleased to support and partner with initiatives like Rites of Passage and Purpose 180 that actively work to create brighter futures for the next generation of young male leaders.”

Both programs focus on mentorship, character building, and equipping young men with tools to overcome challenges and achieve personal and professional growth. (PR)

Caption: Light & Power employees, including at left, Communications Advisor Adriel Richard, and to the right, Chano Belle, Manager, Finance (Supply Chain) and Curtis Brewster, Supervisor, Dispatch and Quality Control, with visiting organisation representatives Nigel Jules of the Purpose 180 Foundation (second from left), and Reverend Derick Richards and Anthony Seale of the “Rites of Passage: Boys to Men (BTM) programme” of the James Street/Speightstown Circuit of the Methodist Church in Barbados (at centre)

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Yearwood wins first 5k Run/Walk

Kristian Yearwood won the inaugural 5k Run/Walk to Help 5k held on Sunday. He clocked 21:36 in the running race, 2nd place went to Ralf Luther in a time of 22:05, followed by Fr. Andy Nyga in 3rd with a time of 23:40. The top three runners in the female segment were Adeline Lamorell,27:17, Phillipa Sylvester, 30:46 and Sumaya Desai, 47:22.

Fr. Andy Nyga

The event was organized by the Roman Catholic Diocese of Bridgetown and is a fund raiser for church’s ministry to the poor in our community as well as to assist the Child Card Board. What started last year as a fun walk now features competitive 5k races in running and walking. The blend of race running and walking along with fun walking should see the event attacking a cross section of participants.

Adeline Lamorell

Anderson Maughan was the winner in the walk race in the male segment with a time of 30:59, he was followed by Anthony Phillips in 34:50 and Akil Bryan in 37:40. Angela Jackson crossed the line in 36:31 to win the female walk race she was followed by Fay Waithe in 40:42 and third place was taken by Mary Moseley in 41:57.

Anderson Maughan

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