MOUNT GAY SIGNS NEW DISTRIBUTION DEAL WITH ARMSTRONG AGENCIES LTD.

MOUNT GAY Distilleries has appointed Armstrong Agencies Ltd., as the exclusive distributor for all Mount Gay and and Rémy Cointreau products in Barbados in the downtrade sector. 

This strategic move marks an important step in expanding product availability and strengthening relationships across key retail segments including rum shops, wholesalers, gas stations and minimarts across the island.

Mount Gay’s Commercial Manager – Caribbean, Anies Jordan, explained that the company is excited about this new partnership. She said, “We are thrilled about this new chapter with Armstrong Agencies. Their understanding of the local market, their dynamic work ethic and enthusiasm for our brands, coupled with their strong distribution network, make them an ideal partner to help us continue to grow our presence and better serve our customers here in Barbados.

“The partnership will see Mount Gay’s Channel Manager – Barbados, Chesterfield Browne and Armstrong Agencies’ Brand Manager, Romero Alexander, serving as the primary points of contact, ensuring a seamless collaboration and continued support for trade partners. 

“We look forward to working closely with the Armstrong team as we continue to deliver the quality and heritage that both Mount Gay and Rémy Cointreau represent through our range of products including Mount Gay Silver and Eclipse as well as Ponche Kuba and St. Remy Brandy.”

Armstrong Agencies CEO – Rakeesh Bernard stated, “Armstrong Agencies is honoured to be appointed as the downtrade distributor for the Mount Gay portfolio. This partnership reflects our strong market expertise and our commitment to broadening accessibility, while upholding the quality, heritage and standards synonymous with Mount Gay.” (PR)