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BHTA 2024 INTERNATIONAL WOMEN’S DAY MESSAGE 

Invest in Women: Accelerate Progress

There can be no greater imperative at this time than that contained in the theme for this year’s International Women’s Day 2024.  With the world facing so many challenges it may seem like issues of gender inequality are no longer as relevant; especially as our concepts of gender evolve.  There can be nothing farther from the truth.

The United Nations Women’s Organization estimates that, “if current trends continue, more than 342 million women and girls could be living extreme poverty by 2030.” This is a worrying statistic as it is well established that, “statistically, countries and regions that offer more economic opportunities for women have some of the best economies in the world.” 

This simple statement is contained in a December 21, 2023 article by Amnah Zaidi.  It goes on to cite the 2017 study by the International Labour Organisation (ILO) which then stated that closing the gender gap in participation by 25 per cent by 2025 could increase global GDP by US$5.3 trillion.  The question therefore is how far have we reached in fulfilling this obligation?

However, we should never believe that this is only an economic matter.  The top ten countries that treat women best as presented in the results of a 2023 global survey by US News coincides very closely with the list of the happiest countries in the world as per the 2024 World Population Review.  Countries that appear on both lists such as Sweden, Canada, Norway and Finland are well established in all important areas of development.  They have demonstrated to the rest of the world that success is not simply measured by economic indices but by broader social and moral metrics.  

Barbados has traditionally been matriarchically driven.  This may be one of the reasons for the stability and progress that we have historically enjoyed.  There can be no denying the vital role that women have played in the development of this island, both in the home and outside as participants in the labour force of the island.  

UN Women lists five areas that are necessary to accelerate the economic empowerment of women.  These are resources, jobs, time, security and rights.  These five are important because they do not simply speak to assets and financing but recognize that it is equally important to build systems and institutions that promote investment in social goods and sustainable development.

Therefore, we as an island state can be proud of the significant ways that we have supported our women to the benefit of the wholistic development of Barbados.  The 67/33 enrolment ratio of women to men at the University of the West Indies Cave Hill may point to other trends of concern but it certainly signals that we are seeking to provide educational resources and opportunities to our women.  This has been one of the key catalysts to advancing their participation in the workforce.

The last Barbados Statistical Service Labour Market Survey bears out the results of that investment in education in relation to the number of women now engaged in higher level jobs.  Sixty-one percent of professionals are female, 52% of Legislators and Senior Officers and 56% of Technician and Associate Professionals.  The fact that we now have a female Prime Minister and President bear proof to the harvest of an intentional strategy to develop our women and the concomitant positive benefits for an island that has been said to punch above its weight.

Our island’s attention to human rights and our record in this regard can withstand any international scrutiny.  Barbados must ensure that it remains a just, fair and democratic society where its citizens continue to be equal participants in its development and opportunities.  Our legal, political and other systems must function optimally so that there is transparency and certainly to allow our women, the majority of whom are black, access to the enfranchisement which, due to our history, was for too long denied.  

There has also been great attention to ensuring that Barbadian women are able to access social protection where needed and to building the kind of just society where such protection is less needed.  Insecurity is a barrier to the advancement of women and even as we celebrate this Internation Women’s Day every Barbadian must recommit themselves to ensuring that our girls and women can live in a society that does not place them at risk of gender based or other violence.  One that teaches respect for women and structures a society where that respect can be readily reciprocated.

There is one key area necessary for accelerating progress where Barbados may still have room for improvement.  The worrying historical fact is that, even with all of our progress, globally women spend around three times more time on unpaid care and domestic work than men.  This certainly holds true here.  This means that many of our women are stretched thin because even as we progress in relation to our careers we are still expected to undertake an inordinate amount of the work for managing the home and family.  Any meaningful discussion of accelerating progress for women must therefore deal with this issue frontally.  Men must certainly be a part of the conversation about allowing our women to have the support needed so that they can thrive equally.

This conversation is particularly poignant in tourism where according to the ILO 60-70% of the workers in hotels, catering and tourism are women.  A fact supported by the World Travel and Tourism Council which states that this sector employs marginally more women than any other.  We in tourism must therefore be heavily engaged in ways to support our female team members who must often juggle raising families, childcare and even access to transportation given the shift driven nature of the industry, as significant obstacles to their ability to be consistent participants in their workplace.  

These simple but core issues can too often be impediments to their success and advancement.  This requires a national discussion as a tourism economy about how we lend support so that our women can have the time needed to thrive and progress.  This can be achieved through a review of the childcare, social support structures and transportation sector and how they can be better configured to meet the needs of the island’s key economic driver and employer of women.

The Barbados Hotel and Tourism Association would like to use this opportunity to recognize and applaud the amazing women, whose daily contribution make this industry so powerful and who through their work, alongside their male counterparts, ensure the success of our beloved island.  We assure of our commitment to making this industry the best it can be for our women and all those who participate in it both to accelerate their own progress and that of Barbados.  Happy International Women’s Day! (PR)

Tourism

BARBADIAN REUBEN LEROY BROWNE NAMED GENERAL MANAGER AT WYNDHAM GRAND BARBADOS SAM LORDS CASTLE

Wyndham Grand Barbados Sam Lords Castle has appointed Barbadian Reuben Leroy Browne as General Manager of the all-inclusive luxury resort in St. Philip.

With over 30 years of experience in the tourism industry with major international brands across the Caribbean, Browne will be responsible for the hotel’s operations including enhancing guest experiences and revenue growth, while focusing on strategic planning, resource management and prioritizing environmental and social responsibility activities, among other tasks.

The new General Manager, who took up the post last month (October), said, “Over the past few weeks, I have had the privilege of getting to know our amazing team and exploring everything our beautiful resort has to offer. Our team is truly dedicated, and together we are committed to enhancing the guest experience as we approach the winter season.

“I’m proud to share that all of our resort’s food and beverage outlets are all operational, including the Mediterranean Restaurant for all-day dining, Sam Lords Grill, and our signature fine-dining venue, Castle View. Our Lucy’s Lounge, named in honor of Sam Lords’ wife, adds a unique touch to the resort, and we also have six well-appointed bars throughout the property to cater to our guests’ needs.”

He added that the spa, 24 hour gym and Kid’s Club are also functioning at full steam for both locals and visitors to utlise and said, “Our next steps will be to fill key vacancies starting with the Director of Sales and Marketing. We are also continuing our promotion of the property in key source markets at events such as World Travel Market in London, which our Revenue Manager attended earlier this month.”

Browne, who has a strong educational background from Cornell University’s School of Hotel Administration and several management development programmes, most recently served as General Manager of an all-inclusive 294 suite property in Antigua.

Since starting his career in the industry in 1984, he has developed a successful track record in various leadership roles including Food and Beverage Manager, Operations Manager, Residence Manager, Director of Operations and Chief Commercial Officer at renowned hotels and resorts in Barbados and the region.

An active member in various professional associations including the Barbados Hotel and Tourism Association (BHTA) and past member of the Downtown Nassau Partnership, he also dedicates his time to charitable endeavors including the Optimist Club. (PR)

Caption: Barbadian Reuben Leroy Browne has been appointed General Manager of the all-inclusive Wyndham Grand Barbados Sam Lords Castle.

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Tourism

BHTA BARBADOS NATIONAL CULINARY TEAM OFF TO TASTE OF THE CARIBBEAN 2024

Members of the Barbados Hotel and Tourism Association’s (BHTA) Barbados National Culinary Team left the island last Saturday to compete in the Caribbean Hotel and Tourism Association’s (CHTA) Taste of the Caribbean, which takes place in Miami from November 18 to 20.

They are Chef Rynaldo Joseph, Junior Chef Dejuan Toppin, Pastry Chef Rickeena Kirton and Mixologist Alex Chandler, along with Team Manager Adrian Cumberbatch, Assistant Team Manager Javon Cummins and Coaches Damian Leach and Rohan Hackshaw.

Cumberbatch noted that the team is ready to put their best plates and beverages forward: “There has been a lot of preparation over the past few weeks to get everyone ready for the competition. Our focus was on strengthening a number of areas ranging from time management to concepts and flavor profiles. After weeks of hard work and dedication I can confidently say that the team members are all ready to showcase their talent and skills and to make Barbados proud.”

BHTA’s Special Projects Manager, Tessalee Moore, who is among a BHTA contingent, including Chairman Javon Griffith and CEO Ryan Forde, attending Taste to support the team, explained that the Association was more than happy to be facilitating the process to get team Barbados to the prestigious event.

Caption: Members of the Barbados Hotel and Tourism Association’s (BHTA) Barbados National Culinary Team at the GAIA yesterday with BHTA CEO Ryan Forde (left) and Special Projects Manager Tessalee Moore (second from left) on the way to the Caribbean Hotel and Tourism Association’s (CHTA) Taste of the Caribbean in Miami.

“We are extremely happy that Taste is back and that Barbados can attend and defend our title as Caribbean Team of the Year. But beyond that, for the BHTA, Taste is more than a competition. It is also a major training and developmental tool for our chefs and mixologists as it provides educational opportunities by way of seminars, workshops and demonstrations on the trends and emerging concepts in Food and Beverage.

“While we would love Team Barbados to bring home gold and the bragging rights as Team of the Year again, we equally want the members to gain from this experience in a way that will propel their careers and for them to willingly share their knowledge with their peers when they return. This is their opportunity to showcase their skills on an international platform and we want them to take full advantage of that opportunity.” (PR)

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Tourism

EXPLORA 11 DOCKS FOR THE FIRST TIME

The Explora II docked at the Port of Bridgetown for the first time yesterday, bringing 427 passengers to the island’s shore.

During a plaque exchange ceremony on board the vessel, Minister of Tourism and International Transport, Ian Gooding- Edghill, thanked Captain Serena Melani for guiding what he described as a “magnificent” ship into the Port of Bridgetown.

“We certainly want to thank you and your team on board, and certainly the executives at MSC, for taking the opportunity to continue to have the confidence in Barbados as a home port,” he said.

Captain of the vessel, Serena Melani, who was the first woman in cruise industry history to captain a new ocean cruise ship launch in February 2020, said it was “nice to be back”, and that she was happy to bring another vessel to the Barbados.  She previously brought the Explora I to the island during the 2023-2024 winter season.

Minister of Tourism Ian Gooding Edghill & Captain Serena Melani

The Explora Journeys’ Explora II transatlantic cruise itinerary, which began in Barcelona, Spain, will make six homeporting visits to Barbados during the 2024-2025 winter season.

The next port of call for the cruise vessel is Fort-de-France, Martinique.

In addition to the Explora II, the Port of Bridgetown also welcomed the MSC Magnifica for the first time. Britannia P&O and Royal Caribbean’s Rhapsody of the Seas also docked yesterday, bringing a total of 8,000 visitors to the island. (PR/GIS)

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