Ministry Of Education Invites Barbadians To “Roll With US!”

The Ministry of Education Transformation has launched “Roll With US!”, a national activation built around the newly branded Every Child Barbados buses now travelling routes across the island. 

The campaign invites Barbadians to spot, photograph and share the buses on social media, turning everyday commutes into a collective, visible expression of Barbados’ commitment to Education Transformation. 

At the heart of the campaign is a simple but powerful idea drawn from the Ministry’s own Education Transformation agenda: “Education Transformation is not confined to schools or offices,  it moves through every community, every day.” 

The wrapped buses serve as mobile touchpoints, carrying that message to every parish, every neighbourhood, and every Barbadian who encounters them on the road.

Under the #RollWithUs246 hashtag, members of the public are invited to photograph or video an Every Child Barbados bus and post it on social media, tagging the Ministry’s official platforms. 

Weekly reposts and features on Ministry channels, along with monthly prize draws offering books, school supplies, branded items and educational experiences, serve as incentives for public participation. 

Each bus is equipped with a QR code that connects passersby directly to a brief explainer on Every Child Barbados, one-click subscription options for the Ministry’s newsletter and digital platforms, and a prompt to share where the bus was spotted. The mechanic is designed to convert a casual sighting into a meaningful, lasting connection with the Education Transformation agenda.

Alongside social media and digital content, the campaign is supported by a short launch video, weekly social reels, user-generated content amplification, radio mentions, brief television news features, and website highlights. (PR/GIS)