PONCHE KUBA UNVEILS THE NEW PACKAGING:

 SAME ORIGINAL RECIPE, BRAND NEW LOOK 

Ponche Kuba, the iconic Caribbean rum cream liqueur established in 1942 by Don Jaime A. J. Sprock, proudly unveiled its refreshed packaging this week in Barbados. While the brand’s look has evolved, the beloved original recipe remains unchanged, continuing a legacy of more than 70 years of craftsmanship.

The new design reflects Ponche Kuba’s commitment to staying relevant to consumers while reducing environmental impact. Both bottle and label have been reimagined with a modern lens:

• Sustainability at the core – The updated 700ml bottle retains its elegant silhouette while achieving an 80g weight reduction (from 630g to 550g), resulting in a significant 24.4% decrease in CO₂ emissions per case (from 13.6kg to 10.3kg CO₂eq/cstd).

• A modern Caribbean identity – The new label blends native Caribbean botanical elements with the brand’s bold signature red, refreshed with contemporary design cues. The result is a vibrant, festive aesthetic that captures the proud, passionate melting-pot culture of the Caribbean.

“Ponche Kuba’s refreshed packaging is a natural evolution for the brand — one that celebrates our Caribbean roots, enhances our premium credentials, and advances our commitment to sustainability, all while preserving the recipe our consumers know and love,” said Antoine Couvreur, Mount Gay Distilleries Managing Director.

The cherished Ponche Kuba liquid remains unchanged – A creamy, thick rum liqueur with rich, sweet notes; a lightly spiced aroma and a perfectly balanced taste rooted in traditional family-style ponches. Crafted with savoir-faire at Mount Gay Distilleries in Barbados and bottled at 9% ABV, it is versatile enough to be enjoyed neat, on the rocks, or as the base for indulgent cocktails. (PR)